Kendra Tarbell
Sr. Manager Retail Marketing · adidas
Bend, OR
In My Own Words
-Excel in identifying new opportunities and growing current partnerships to increase revenue and brand awareness -Superb communication skills which lead to solid professional relationships -Thrive in a fast paced environment -Incredibly organized with strong planning and multitasking skills -Self-motivated, outgoing and confident -Passionate about sports and the outdoor lifestyle
Work Experience
Retail Marketing Program Coordinator
Sierra Nevada Brewing Co2015 – 2018
-Responsible for conceiving, developing, and executing national retail programs and initiatives that align with overall brand strategies to increase sales and share the brand story. -Work closely with national account sales team to build localized support to solidify valuable display space, price features, new distribution and/or increased pull at retail. -Developed and implemented all-new localized approach to national account programming at retail -Track the ROI of each program using syndicated data (ACNielsen/IRI/VIP) measures and report back to both the sales and marketing teams -Designed and implemented first-ever national on premise program focused on driving traffic to accounts and increasing volume of key brands - Manage digital sales support tool including sell sheets, product mocks, media support and brand information. -Lead the development of a communication tool designed to improve the relationship between sales and marketing teams.
Sales Representative
Oskar Blues Brewing Company2013 – 2015
-Developed a yearly planning tool, “Plan, Sell, Execute,” implemented company-wide as the standard for planning at the the wholesaler and account levels to better align marketing programs with sales execution. -Lead brand development and awareness within my territory -Create innovative consumer-facing programs to sell product into and through my accounts. -Meet and exceed quarterly sales goals in the number-one territory in the nation. -Maintain regular communication with hundreds of accounts
On Premise Sales Representative
MillerCoors2012 – 2013
-Discussed and negotiated sales and distribution programs with distributors and retailers to grow revenue -Acted as a brand ambassador at all times -Identified and developed new clientele while maintaining strong relationships with current partners -Plan and monitor yearly and monthly budgets for promotions and materials.
Sports Marketing Intern
Kroenke Sports & Entertainment2009 – 2009
Worked with sporting teams including Denver Nuggets, Colorado Avalanche, Colorado Mammoth, and the Colorado Rapids on a daily basis. Maintained database for all production aspects for games and concerts at the Pepsi center. Put together a weekly recap of all marketing efforts for games and concerts.
