Lizzy FitzGerald

Business Growth Generator

2024 – Present

Growth for Good drives revenue growth for active lifestyle + wellness brands through a strategic business mindset and an ability to understand the ideal client and build customer journeys that connect and convert. • Tripled membership at a meditation studio in 45 days by co-creating a member experience aligned with community values and business goals. • Built and refined Google Ad campaigns and web UX that reduced cost-per-conversion by 65% and tripled CTR.

Business Coach

2023 – Present

Xcelerate helps women business owners overcome systemic inequities to grow their businesses and build economic power. As an Xcelerate business coach I help wellness brands drive revenue growth by creating effective customer journeys and I also teach marketing workshops to a wide range of businesses.

Mentor/Facillitator

2024 – 2024

RAIN's mission is to partner with communities to catalyze inclusive entrepreneurial ecosystems. I was a business mentor for the 2024 tech accelerator.

Entrepreneur in Residence/ Co-Founder

2021 – 2022

Launched a neurologist-formulated CBD brand for an established B2B company. Built, implemented and managed every aspect of business while leading a team of contractors. Created structure and content for every revenue channel (website, social media, email, influencer, affiliate, PR, partnerships, events, advertising) while using data-driven insights to continuously test and improve sales strategies for best results. • Built revenue channels with strong conversion rates: website: 4.75%; email: 30-70% open rate; social: 3-5% engagement rate leading to 10% of website traffic • Successfully garnered press and represented brand as a wellness expert through various outlets including television, magazines, newspapers and online sites • Project managed every aspect of launch while collaborating with internal and external teams • Created compelling marketing strategies, including "Yoga in a bottle", to differentiate and connect effectively within crowded market

Chief Revenue Officer

2019 – 2020

Re-launched The Ritual Rug, a beautiful and functional yoga mat, after raising capital and transforming every aspect of business. Established scalable manufacturing, fulfillment, and B2B partners. Managed strategic conversations with investors, partners, vendors, and customers to maximize growth. Prioritized opportunities in ever-changing marketplace. • Secured $500,000 in seed round • Grew revenue 20X over previous year • Profitable within six months of relaunching brand

Business Consultant

2016 – 2019

Coached CEOs and founders on strategies to drive revenue growth. Created tailored solutions for a wide range of businesses with varying needs. Highlights include creating structure and marketing collateral for a fitness franchise leading to 100% growth in first year, to restructuring coffee wholesale business to increase efficiency and growth (including restructuring and hiring team and building custom CRM and workflow). “Hiring Liz was the best decision we made this year! Not only is she a delight to work with – warm, supportive, encouraging, and a consummate professional – she’s also a stellar salesperson. Her advice and suggestions have translated into real tangible benefits for our company. After just three sessions with Liz, we were able to remove some barriers in our retail sales process to immediately (and painlessly) increase customers and sales.”- Kelly & Marcie, Cofounders of Yellow Scope "I highly recommend Liz as a wonderful resource for all health and fitness companies that need a fresh perspective and/or tools to grow.” - Karen Pride, owner Yoga Pearl

Franchise Development Manager

2012 – 2016

Sold barre3 franchises, a boutique fitness concept. Created and implemented successful national marketing campaigns through various outlets including email, in-studio campaigns, social media and advertising. Created and managed entire sales cycle. Collaborated with multiple teams to drive growth. Taught barre3 at corporate-owned studios. • Grew franchise network 300% • Created and implemented new program with instructors leading to 200% growth in first year

Manager & Yoga Instructor

2002 – 2007

Helped to open, run and establish a thriving studio offering a wide range of wellness services. Established and implemented studio policies that were grounded in exceptional customer service, fostering a dedicated member base and leading to consistent YOY growth. Created marketing materials (flyers, postcards, advertisements) and events that drove engagement and nurtured community. Trained and managed front desk staff and volunteers. Taught beginning and advanced-level yoga classes.

Corporate Account Manager

1999 – 2001

Sold asset management SaaS to enterprise advertising agencies, publishing companies, and corporations (i.e.: Time Inc, Staples, Random House, Saatchi & Saatchi). Managed entire sales cycle, demonstrated product at industry trade-shows, acted as liaison between customer and product development engineers. • Achieved 110% of quota • Promoted twice within first year • President’s Club

Account Manager

1994 – 1996

Sold advertising in three national magazines related to in-line skating. Worked with top advertising agencies while managing major national account including Clif Bar and Power Bar. Managed every element of sales cycle from prospecting, cold-calling and closing contracts to customer management. Developed and marketed new section of InLine Magazine. • Achieved 180% of quota

Academia Cotopaxi

Bachelor of Arts (B.A.)

Activities and Societies: Sigma Kappa Sorority Dean's List

barre3

South Lakes H.S.

Mount Hood Meadows

Hilary Rushford

Julie Lawrence Yoga

Marie Forleo

Portland Community College