Pamela Jackson
Brand Strategy Director · Beyond Type 1
Seattle, WA
In My Own Words
Curious, empathetic, creative, thoughtful, and results-driven marketing manager with 15 years of diverse experience in brand strategy, campaign management, and community engagement. Always interested and extremely adept in the core human insights and storytelling that lead to strong brand foundations, connection, and mission growth.
Work Experience
Director of Brand Strategy
Beyond Type 12024 – Present
· Revitalized brand strategy, researching, creating, and managing staff and agency work to develop and implement: target audience personas, comprehensive visual identity, internal messaging, brand voice + external messaging, brand guidelines + training · Developed strategy, wrote marketing briefs, and led execution of 15 annual marketing campaigns, annually driving 5.5M impressions and 215k social engagements, leading to 16,354 program engagements, achieving a 7% social conversion rate · Led strategy and supported script development of brand video/PSA, w/ 800k views on YouTube and 95k engagements on Instagram in four weeks · Created editorial guidelines, managed editorial team + wrote and edited work to deliver ~500-700 digital articles annually, incl. industry news, educational resources, pop culture, community stories, shopping guides, recipes, etc.
Manager, Communications
GACC South - German American Chamber of Commerce of the Southern U.S., Inc.2011 – 2012
Communications Coordinator
GACC South - German American Chamber of Commerce of the Southern U.S., Inc.2010 – 2011
Marketing Associate
GACC South - German American Chamber of Commerce of the Southern U.S., Inc.2009 – 2010
Education
Bachelor of Science - BS
University of Miami2004 – 2009
BS in Communications Major: Advertising Minors: Art + Art History
Inducted into the Iron Arrow Honor Society—highest lifetime honors awarded at the University of Miami
