Kelley Hemminger
Category Manager
Park City | United States
Skills
No information
Interests
- hiking
- analytical problem solving
- customer behavior
- outdoors
Industries
Lifestyle
Outdoor
Snow
Summary
Activity
Work experience
Overstock.com
Category Manager | 04/2018 - Current
- Analyze data or insights to determine industry and consumer trends
- Devise long-term development strategies for product categories
- Foster trust relationships with vendors to achieve better pricing and quality of services
- Determine the positioning of a product category to maximize visibility
- Liaise with marketing teams to determine competitive pricing and promotional activities of a product category
- Collaborate with buyers and merchandisers to expand product categories
Fresh Stores
Retail Buyer and Marketing Manager | 10/2014 - 10/2017
- Conduct APL sales analysis and adjustments for retail chain with 35 doors.
- Negotiate buy-in terms, shipping costs, and markdown terms with distributions and direct vendors.
- Identify items/brand to transition into central buying warehouse to reduce shipping costs.
- Create and evaluate competitive and profitable regional pricing and discount structure.
- Revamping and implementing chain-wide marketing strategy including print, social and radio.
- Develop email marketing campaign and build customer email database.
- Administer ordering system portal to maintain current vendor requirements and ordering preferences.
Backcountry.com
Senior Buyer | 04/2008 - 06/2014
• Develop strategic business plans and support key company financial metrics.
• Work closely with a Planner to ensure my merchandise divisions are within planned receipts, and are meeting/outperforming sales, margin, GMROI, and inventory goals.
• Direct the visual merchandising of product within my divisions across 3 sites.
• Make the catalog product selections for 2,500 styles and over 6,000 skus for 150 brands.
• Drive sales, increase profitability and inventory productivity for my product categories.
• Hire and manage Assistant Buyers.
• Work in conjunction with marketing to ensure sales goals are met while properly branding brands and website.
• Attend local, regional and national tradeshows and vendor headquarters to preview and pre-line future seasons’ product.
• Make assortment decisions within my categories to best represent the brands we carry and our target customer.
• Seek out new brands and categories to increase sales and assortment.
