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- customer behavior

- outdoors

Category Manager

Top Management

 - Analyze data or insights to determine industry and consumer trends
 - Devise long-term development strategies for product categories
 - Foster trust relationships with vendors to achieve better pricing and quality of services
 - Determine the positioning of a product category to maximize visibility
 - Liaise with marketing teams to determine competitive pricing and promotional activities of a product category
 - Collaborate with buyers and merchandisers to expand product categories

 - Conduct APL sales analysis and adjustments for retail chain with 35 doors.
 - Negotiate buy-in terms, shipping costs, and markdown terms with distributions and direct vendors.
 - Identify items/brand to transition into central buying warehouse to reduce shipping costs.
 - Create and evaluate competitive and profitable regional pricing and discount structure.
 - Revamping and implementing chain-wide marketing strategy including print, social and radio.
 - Develop email marketing campaign and build customer email database.
 - Administer ordering system portal to maintain current vendor requirements and ordering preferences.

Retail Buyer and Marketing Manager

• Develop strategic business plans and support key company financial metrics.
• Work closely with a Planner to ensure my merchandise divisions are within planned receipts, and are meeting/outperforming sales, margin, GMROI, and inventory goals.
• Direct the visual merchandising of product within my divisions across 3 sites.
• Make the catalog product selections for 2,500 styles and over 6,000 skus for 150 brands.
• Drive sales, increase profitability and inventory productivity for my product categories.
• Hire and manage Assistant Buyers.
• Work in conjunction with marketing to ensure sales goals are met while properly branding brands and website.
• Attend local, regional and national tradeshows and vendor headquarters to preview and pre-line future seasons’ product.
• Make assortment decisions within my categories to best represent the brands we carry and our target customer.
• Seek out new brands and categories to increase sales and assortment.

Senior Buyer

Kelley Hemminger is a Category Manager at Overstock.com in Park City, UT. View their experience, skills and work history on Malakye — the professional network…

Kelley Hemminger — Category Manager at Overstock.com

Kelley Hemminger

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