Jessica Cochran
Marketing Specialist - Enterprise Media · Covetrus
Easley, SC
In My Own Words
At Covetrus, my role as Enterprise Media Marketing Manager incorporates a robust blend of strategic communication and marketing competencies, honed over a multi-year career that spans from retail leadership to marketing coordination. Driving campaigns with a focus on social networking has enabled our team to build and sustain meaningful client relationships.
My journey, including a leadership position at lululemon, has ingrained in me a value for clear, impactful communication and the importance of team synergy. Alongside a dedicated team, we've navigated complex market dynamics, employing marketing communications to effectively convey our brand's narrative and enhance our market presence.
Work Experience
Marketing Specialist - Enterprise Media
Covetrus2024 – Present
In my role as a Marketing Specialist at Covetrus, I lead the development and execution of successful Enterprise Media marketing campaigns. I collaborate with cross-functional teams to ensure alignment with the company's long-term strategy, driving impactful results in consumer marketing.
Marketing Coordinator
Covetrus2022 – 2024
• Supported Senior Integrated Marketing Manager in developing and evaluating marketing strategy and plan for Covetrus. • Managed workflow process to ensure timely execution of marketing emails and internal deadlines. • Collaborated with creative, storefront, and email development teams to create engaging consumer emails. • Monitored and analyzed metrics to track success of email marketing campaigns.
Key Leader
lululemon2018 – 2022
In my role as a Key Leader at lululemon, I led initiatives to increase email sign-ups and improve guest satisfaction through data analysis and team management. I successfully implemented strategies that resulted in a 12% increase in email sign-ups and a 4% improvement in guest satisfaction.
Apparel Sales Team Leader & Training Group Coordinator
Run In - Run Specialty Store2015 – 2018
• Collaborated with general manager to maximize overall apparel sales, increasing profit margins by an average of 8% within a 12-month period, by optimizing purchasing process and utilizing strategic merchandising techniques • Coordinated in-store and off-site events with brand representatives and local partners to promote the business and showcase merchandise, leading to improved sell-through • Provided training and guidance on visual merchandising for 10 sales associates • Conceptualized and executed proper merchandising and presentation of products
Retail Store Manager
TrySports2014 – 2015
In this role I provided structured leadership, in the manager’s absence and on the sales floor, in order to help achieve the store’s financial goals. I played a key role in all administrative aspects of the store including payroll submission, shipment receiving, merchandising, inventory management, and cash log management.
-Worked along side the store manager and corporate leadership.
- Consistently ranked as one of the top 5 sales people in the company.