Victoria Lynch
Marketing Communications Lead · Dream Yoga and Wellness
Fort Mill, SC
In My Own Words
Dynamic marketing professional with a passion for adventure and storytelling. With international experience across Europe and Asia, I specialize in crafting compelling narratives that build brands. Actively seeking a content-focused role where I can leverage my creativity and digital expertise to connect people with the outdoors and inspire adventure.
Work Experience
Marketing Communications Lead
Dream Yoga and Wellness2024 – Present
- Develop and implement marketing strategies to promote studio events and workshops - Cultivate relationships with local businesses and organizations for potential partnerships and cross-promotions - Stay updated on industry trends and competitor activities to identify new opportunities for growth - Foster a sense of community among studio members and attendees through interactive and inclusive events
Social Media Marketing Intern
Onefam Hostels2024 – 2024
- Engaged in event management, social media content development, and co-management of day-to-day operations - Responsible for organizing weekly team building exercises
Social Media Marketing Intern
AlohaHP2022 – 2022
- Became familiar with industry-wide software applications that the company uses to generate invoices, build marketing content, and maintain client lists. - Gained hands-on experience creating and managing social media campaigns - Developed creative marketing material to engage customers and increase business opportunities. - Implemented unique ways to strengthen client relationships that resulted in long-term business partnerships. - Cultivated opportunities to network with department leaders and other professionals.
Social Media Marketing Intern
Salty’s Board Shop2021 – 2022
- Assist with the design and execution of social media campaigns - Create weekly and monthly editorial calendars to promote company brand on various social media platforms - Create and distribute content such as blogs, infographics, videos and press releases on social media and traditional news outlets - Track social media engagement to identify high-performing ideas and campaigns for scalability - Support marketing team at live and online events
Brand Ambassador
Merican Mule2021 – 2021
- Represent the brand's lifestyle (active, extroverted, social) - Interact and build relationships - Distribute giveaways - Consistently engages with Merican Mule's affiliated social media page - Grow the brand naturally/organically through additional opportunities in market
Education
Master of Science - MS
University of South Carolina2023 – 2024
Skills: Strategic Communications · Google Search Console · Interpersonal Skills · Keyword Research · Brand Marketing · Google Search · Web Content Writing · Public Speaking · Team Management · Marketing Strategy
Bachelor of Arts - BA
University of South Carolina2018 – 2022
Skills: Written Communication · Sales & Marketing