Jesse Lewis

Director of Ecommerce

2021 – Present

Digital Marketing Manager

2017 – 2021

• Create and delivering content on TD’s Social Media Channels. (Face Book, Instagram, Pinterest,as well as new channels) • Manage a calendar of events for all inbound and outbound marketing and make sure all teams (sales, warehouse, operations) have a clear direction on details. • Manage Social media budget, Deliver RIO reports on budgeted money spent. • Curate and disperse content on the “Blog” to appropriate channels. • Work with the marketing team and vendors for sales windows to create promotions and sales on the website. • Ensure all teams (sales, warehouse, operations) have a clear direction on details. • Implement Sales through Shopify and ensure they are functioning properly before they go live. • Troubleshoot and manage issues within Shopify. (Track and manage outside development) • Continue to update the TD Intranet on Google

Digital Advertising Coordinator

2016 – 2017

• Plan and execute advertising campaigns based on results driven by digital marketing data • Collaborate with company’s Developer and Designer to plan a marketing calendar to create seasonal promotions and deadlines • Target and research customer groups and data to produce customer engagement • Analyze campaigns and competition through collected data and A/B testing • Improve website layout and edit code for front end development to organize the site for ease of navigation and to increase conversion rates • Manage coupon codes and mark downs by detailing rules and conditions to maintain exclusions for current promotions • Research and develop strategies to embrace new technologies, trends and consumer behavior in the Ecommerce market • Direct traffic to our site by funneling new and returning customers to maximize the conversion rate • Implement a follow-up plan for retention and loyalty • Create news feed and carousel ads for all social media accounts

E-Commerce Sales Support

2014 – 2016

• Provide excellent customer service by resolving all issues such as processing orders, inventory, tracking, returns/exchanges and coupon codes • Develop and maintain the front end of the web store by meeting deadlines based on new inventory for each delivery season • Interface with new vendors to set up new accounts by completing the credit application, non-disclosure agreement, purchase orders and logistics of receiving the goods • Research to gain product knowledge and maintain current MRP from manufacturers to create engaging product content that allow our customers to make informed buying decisions • Analyze customer demand to implement new procedures for our team to improve the customer service experience and daily operations • Facilitate customer solutions by sourcing products from vendors and manufacturers to suite the specific needs of a customers request; validate pricing, submit and complete purchase orders • Identify profit margin and determine pricing that benefits both the consumer and the company

E-Commerce Manager

2010 – 2014

• Built and grew the web store department; increased web sales significantly each year, developed a marketing calendar, utilized the large cost-to-retail margin for promotional sales and maintained a strong focus on rotating fresh inventory • Managed the organization’s two web stores, supervised the web team department, and developed the intern program • Produced and directed product photo shoots for seasonal collections, organized samples and wrote detailed descriptions to create all content for both web stores • Provided excellent customer service; resolved all issues such as processing orders, tracking, inventory, returns/exchanges and coupon codes • Designed catalogs in Adobe InDesign as tool for sales team to sell over stock inventory

Instructor

2009 – 2012

ODU Fashion Academy

Woman's Wear Designer

2008 – 2009

• Collaborated with in the design team to execute deadline driven cohesive collections • Composed technical packets and catalogs that communicate all garment details and construction to our overseas manufacturers • Illustrated and designed garment flats, graphics and logos • Analyzed trend forecasting for silhouettes, color stories, styles, graphics and fabric • Initiated a new catalog format with hand drawn digital fashion illustrations that represented our ideal consumer that was used as a sales tool to present our current collection

B.S. Fashion Merchandising, Cum Laude

2007 – 2008

Bachelor of Science

2006 – 2008

Savannah College of Art and Design

2006 – 2007

A.A

2003 – 2006