Director of Ecommerce

Marketing & Sales

Ecommerce ringmaster with 15 years of turning ideas into revenue and platforms into performance machines. Deeply fluent in Shopify and Klaviyo—where I’ve led bold brand drops, untangled backend chaos, and built customer journeys that actually convert. I lead with strategy, solve with style, and scale with systems that don’t flinch under pressure.
EXPERIENCE
Tactical Distributors — Director of Ecommerce
 Virginia Beach, VA | 2014–Present
Led Shopify Plus redesign and CRO testing


Built Klaviyo RFM segments for retention


Directed collabs: DEFCON x Vans, Crye Precision


SEO/content partnerships for organic growth


SOP creation and automation scaling


Key beta partner for Shopify/Klaviyo


Awards: 2021 Most Valuable Employee, 2019 Award of Excellence
RP55 Group — Ecommerce Manager
 Virginia Beach, VA | 2010–2014
Managed ecommerce for Play Cloths (Pusha T) and AKOO (T.I.)


Blac Label Streetwear — Women’s Wear Designer

 EXPERTISE
 Shopify Plus
 Klaviyo Flows & Segmentation
 UX Optimization
 CRO & A/B Testing
 Workflow Automation

 TOOLS & TECH
 Google Analytics
 AfterShip
 Gorgias
 Yotpo
 Figma, Adobe CC, Excel, Notion, Slack

 PROJECTS
 Shopify Plus Store Relaunch (2024)
 Klaviyo Flow Rebuild
 DEFCON x Vans Drop
 Logo Rebrand (2022)
 SHOT Show / Expo Events

 EDUCATION
 Old Dominion University – B.S. Fashion Merchandising (2008)
 Savannah College of Art & Design – Fashion Design Coursework (2006)

• Create and delivering content on TD’s Social Media Channels. (Face Book, Instagram, Pinterest,as well as new channels)
• Manage a calendar of events for all inbound and outbound marketing and make sure all teams (sales, warehouse, operations) have a clear direction on details.
• Manage Social media budget, Deliver RIO reports on budgeted money spent.
• Curate and disperse content on the “Blog” to appropriate channels.
• Work with the marketing team and vendors for sales windows to create promotions and sales on the website.
• Ensure all teams (sales, warehouse, operations) have a clear direction on details.
• Implement Sales through Shopify and ensure they are functioning properly before they go live.
• Troubleshoot and manage issues within Shopify. (Track and manage outside development)
• Continue to update the TD Intranet on Google

Digital Marketing Manager

• Plan and execute advertising campaigns based on results driven by digital marketing data
• Collaborate with company’s Developer and Designer to plan a marketing calendar to create
seasonal promotions and deadlines
• Target and research customer groups and data to produce customer engagement
• Analyze campaigns and competition through collected data and A/B testing
• Improve website layout and edit code for front end development to organize the site for ease
of navigation and to increase conversion rates
• Manage coupon codes and mark downs by detailing rules and conditions to maintain
exclusions for current promotions
• Research and develop strategies to embrace new technologies, trends and consumer behavior
in the Ecommerce market
• Direct traffic to our site by funneling new and returning customers to maximize the conversion rate
• Implement a follow-up plan for retention and loyalty
• Create news feed and carousel ads for all social media accounts

Digital Advertising Coordinator

• Provide excellent customer service by resolving all issues such as processing orders, inventory,
tracking, returns/exchanges and coupon codes
• Develop and maintain the front end of the web store by meeting deadlines based on new
inventory for each delivery season
• Interface with new vendors to set up new accounts by completing the credit application,
non-disclosure agreement, purchase orders and logistics of receiving the goods
• Research to gain product knowledge and maintain current MRP from manufacturers to create
engaging product content that allow our customers to make informed buying decisions
• Analyze customer demand to implement new procedures for our team to improve the
customer service experience and daily operations
• Facilitate customer solutions by sourcing products from vendors and manufacturers to suite the
specific needs of a customers request; validate pricing, submit and complete purchase orders
• Identify profit margin and determine pricing that benefits both the consumer and the company

E-Commerce Sales Support

• Built and grew the web store department; increased web sales significantly each year, developed
a marketing calendar, utilized the large cost-to-retail margin for promotional sales and maintained a
strong focus on rotating fresh inventory
• Managed the organization’s two web stores, supervised the web team department, and
developed the intern program
• Produced and directed product photo shoots for seasonal collections, organized samples
and wrote detailed descriptions to create all content for both web stores
• Provided excellent customer service; resolved all issues such as processing orders, tracking,
inventory, returns/exchanges and coupon codes
• Designed catalogs in Adobe InDesign as tool for sales team to sell over stock inventory

E-Commerce Manager

Instructor

• Collaborated with in the design team to execute deadline driven cohesive collections
• Composed technical packets and catalogs that communicate all garment details and
construction to our overseas manufacturers
• Illustrated and designed garment flats, graphics and logos
• Analyzed trend forecasting for silhouettes, color stories, styles, graphics and fabric
• Initiated a new catalog format with hand drawn digital fashion illustrations that represented our
ideal consumer that was used as a sales tool to present our current collection

Woman's Wear Designer

Mid Atlantic Board Riders was an Absolute Success! Community, Sunshine, Surf, Laughter & Heated Competition! 3rd Event is going to be GangBusters•••👊🏼💥🏆 Lezzzzz G O O O ! !

<p>&nbsp;</p><p><a   target="_blank"   rel="noreferrer"   href="https://www.businessoffashion.com/articles/luxury/lvmh-sells-off-white-brand-to-bluestar-alliance/"  data-title="LVMH Sells Off-White Brand to Bluestar Alliance"  data-preview-type="card"  data-preview-meta='{&quot;title&quot;:&quot;LVMH Sells Off-White Brand to Bluestar Alliance&quot;,&quot;description&quot;:&quot;The struggling luxury-streetwear pioneer will join Bluestar’s stable of brands, including names like Tahari and Scotch &amp; Soda.&quot;,&quot;thumb&quot;:&quot;https://img.businessoffashion.com/resizer/v2/YP3VID2DGRFDDHRTWHZKTLQ6DM.jpg?smart=true&amp;auth=5bd2f849fed9017daa6b4fb9ff1ba754a760deff3df862a0e3487380d15492a0&amp;width=1200&amp;height=630&quot;,&quot;favicon&quot;:&quot;https://static.businessoffashion.com/favicon.ico&quot;,&quot;siteName&quot;:&quot;The Business of Fashion&quot;}'>LVMH Sells Off-White Brand to Bluestar Alliance</a></p>

Sales Engineering | Email Security and Deliverability Specialist | Product Lifecycle Development | Systems Administration | Solutions Design & Consultancy | Technical Sales & Customer Support

Alexei Chudacoff

Sales reps & Podcasters

Lyndon Cabellon

Retail leader turned content writer. 

Kit Campoy

Sales Consultant @ Genesis of Irvine | Sales Representative 

Donovan Decair

VP Marketing, Betr Brands

Donovan Dresti

Marketing | Management | Brand Building

David Dye

Inside Sales Representative 

Daniel Espinoza

Trusted Partner in Growth: Strategy, Sales, and Client Success

Lizzy FitzGerald

     Sales, Service

Leif Fleming

Marketing Director 

Maxwell Frost

Sr. Integrated Marketing Manager

Jason Gurzi

International/Canada Sales and Marketing Support

Max Guy

Director of Marketing

Josh Harper

Inside Sales Representative

Sebastian Hatt

Brand Strategy Director

Pamela Jackson

Founder / Manager of  E-Commerce Store

Sydney Jennings

Telling stories that drive growth

Chris Kernaghan

Inhouse Sales and Customer Service  at Globe North America

Eric Lane

Building Brands & Capturing Audiences | Marketing & Advertising Enthusiast

MacKenzie Lee

Ecommerce Merchandiser at VOLCOM

Dennis Maccarthy

Sales Professional

Rich Marulli

Sales and Marketing Manager 

Michael Mawby

Marketing Manager

Marian Paden

Sales

Samantha Peters

VP, Brand Marketing and Creative 

Casey Potter

Outdoor Industry Recruiter and Retail Professional 

Danny Rodriguez

CPO, Founder | Speaker | Advisor | Creating Thriving Workplaces Through People-First Leadership & Business Strategy

Charles Smith

Jesse Lewis is a Director of Ecommerce at Tactical Distributors in United States.

Jesse Lewis — Director of Ecommerce at Tactical Distributors

Jesse Lewis — Director of Ecommerce at Tactical Distributors

Jesse Lewis

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