Chryssie Banfell

Paid Social Media Advertising and Consulting

2022 – Present

• Develop and execute social media advertising strategies for diverse clients, ensuring alignment with business objectives. • Craft compelling ad content, optimizing copy, graphics, and videos for various platforms to maximize click-through rates and conversions. • Conduct audience analysis, shaping targeted advertising efforts to resonate with demographics, interests, and online behaviors. • Utilize social media analytics tools to monitor and analyze campaign performance, measuring key performance indicators (KPIs), and delivering regular performance reports to clients.

Social Media Manager

2019 – 2021

• Headed paid social media advertising program, consistently delivering 10-20x ROAS in collaboration with a media agency. • Established and championed a National TikTok Ambassador Committee, driving TikTok engagement to 1M likes and 50k followers within a 4-month timeframe. • Managed agency partnership, overseeing all aspects of paid social media advertising: budget, strategy, targeting, creative, copy, and reporting. • End-to-end management of organic social presence across Instagram, Facebook, and Twitter, including content creation, scheduling, publishing, copywriting, community management, analysis, and reporting. • Identify, partner, and manage contracts and relationships with key social media influencers and their agents/managers.

Brand Communications and Social Media Specialist

2015 – 2019

• End-to-end management of organic social presence across Instagram, Facebook, and Twitter, including content creation, scheduling, publishing, copywriting, community management, analysis, and reporting. • Increased Instagram followers from 10k to 191k within 5 years, seeing a 19x lift in organic growth. • Authored all brand copy across the website, catalogs, print ads, blog posts, news releases, and social platforms. • Maintained go-to-market strategy launch calendar and communicated key marketing initiatives cross-functionally to internal teams. • Directed public relations outreach, including creating, distributing, and overseeing media materials such as news releases, digital assets, and product seeding kits to media outlets, athletes, and sports agents for marketing campaigns and product launches. • Operated as a women’s skate team manager: Scout, recruit, and manage relationships with female skateboarding athletes. • Developed the paid social media advertising program, including strategy, budget management, publishing, targeting, copy, and reporting. • Established Etnies’ first Global Wear Test Ambassador Program.

Marketing Communications Coordinator

2014 – 2015

Copywriter and Social Media Specialist

2013 – 2014

Marketing and Event Production Intern

2012 – 2012

• Managed a grass-roots volunteer program with over 100+ participants nationwide. • Aggregated event data to develop Marketing Recap and Behavioral Data reports. • Oversaw social media community management, interacting with users on Facebook, Twitter, and Instagram.

Event Publicity Assistant

2012 – 2012

• Produced editorial coverage for ESPN blog (FrontRow). • Crafted athlete bios, press releases, and editorial stories to pitch to media publications.

Field Marketing Representative

2010 – 2010

• Proactively engaged local action sports enthusiasts, informed them about the event, and facilitated strategic partnerships with local charities, skate shops, and skateparks to drive event attendance and community involvement.

Marketing Intern

2009 – 2009

• Collaborated with teams cross-functionally to support the development and implementation of marketing campaigns. • Forged strategic partnerships with local businesses, fostering cross-promotional opportunities that enhanced brand visibility.

Bachelor of Communications and Marketing

2006 – 2010