Brad Schultz
Executive, Vice President Business Development · SQA Services, Inc.
Palos Verdes Peninsula, CA
In My Own Words
With 29+ years of leadership experience in business development, marketing and sales strategy, I have a proven track record of driving revenue growth and elevating brand performance on a global scale. As Vice President of Business Development, Marketing, and Strategy at SQA Services, I successfully managed $200 million in global revenue, increasing it by 78% over eight years. My expertise in strategic partnerships, process improvement and market expansion has led to an 8.6% CAGR and a 29% boost in market penetration. I have spearheaded initiatives that enhanced supplier quality, strengthened client relationships, and positioned SQA as an industry leader in quality assurance across aerospace, defense, life sciences, and high-tech sectors.
Before SQA, I played a pivotal role in growing Nike’s global sales at JR286, where I led North American sales strategy and expanded annualized revenue to $200 million. My experience spans executive leadership, P&L management, marketing strategy, and cross-functional team building, with a strong ability to navigate competitive markets and maximize profitability. From launching innovative product lines to optimizing go-to-market strategies, I have consistently delivered exceptional results across direct-to-consumer, digital and retail channels. Passionate about driving sustainable business growth, I am committed to developing high-performing teams and creating long-term value for organizations and their stakeholders.
When I am not working, I am spending time with my wonderful wife, Bridget, and our two amazing kids, Connor and Declan. Sport is also a huge part of my life. I enjoy golfing, tennis, hockey, baseball, fishing, hunting, and playing in family pickleball tournaments.
Work Experience
Executive, Vice President of Business Development, Marketing and Strategy
SQA Services, Inc.2017 – 2025
SQA is the global leader in providing quality assurance services to industry-leading OEMs in life sciences, aerospace, defense, and high-tech. They monitor, assess, and improve supply chains in over 90 countries, keeping patients and consumers safe. With a 2024 budget of $45 million, SQA is a privately-owned company employing over 600 quality professionals.
Responsible for managing the business development and marketing team to identify and pursue new business opportunities, expand market reach, drive revenue growth through strategic partnerships and enhance customer engagement. This has produced stronger, consistent leadership and support, generating revenue growth and worldwide recognition within the industry. • Successfully managed global revenue of $200 million in 8 years, an increase of 78%. • Spearheaded business development initiatives, increasing revenue by $17 million and creating an 8-year CAGR of +8.6%. • Launched innovative sales and service strategies that increased supplier first-pass quality from 65% to 95%. • Nurtured strategic client partnerships, growing sales and customer retention, leading to 50 annual long-term contracts. • Led strategic planning efforts that resulted in a 29% increase in market penetration. • Championed process improvements to enhance the efficiency and effectiveness of business operations. • Managed P&L responsibilities, budgeting and financial forecasting to ensure fiscal efficiency. • Conducted market analysis and used data-driven conversion tools to execute comprehensive marketing strategies, elevating brand awareness, lead generation, and market share over four consecutive record years.
General Manager North America Sales and Executive Leader
JR2862009 – 2017
JR286, Inc., is a global leader in designing, developing, and distributing performance-driven sports and lifestyle accessories. The official licensee for Nike, JR286, is committed to innovation, quality and excellence to deliver cutting-edge products that enhance athletic performance and everyday life. JR286 is a private company with over $400 million in annual sales.
Responsible for leading the region's sales strategy, driving revenue growth, and managing key retail and distribution partnerships. As an executive team, we led global Nike sales to $200 million in annualized revenue. Plus, we built a commercial matrix with product innovations for athletes around the world, with retail sales of 3.5 million units annually. • Relocated from Denver to Los Angeles to add critical Nike brand knowledge to the Executive Committee. • Planned and executed the launch of Nike Accessories following the strategic decisions on behalf of the company’s immediate, annual and long-term vision and mission. • Instrumental in the Nike global go-to-market process, from brand integration, product design, development, sourcing, sales meetings, forecasting, marketing activations and retail partner execution leading Nike sales to $200 million in 6 six years. • Set clear performance KPIs and ensured the team met or exceeded annual sales targets in alignment with the company’s global objectives. • Experienced in maximizing all distribution channels and profitability within direct-to-consumer, digital markets, sporting goods, specialty, department stores, military and mall-based customers. • Responsible for North America’s P&L, resource planning, marketing investments, and inventory management, including cancellations, returns, and chargebacks to ensure cost efficiency and maximize revenue. • Recruited and managed a high-performing sales team of 40 to expand from one brand to four (Nike, UA, Fila, and Speedo Accessories), achieving $150 million in sales, stimulating a two-year CAGR of 64%.
Strategic Account Representative
JR286 Inc.2006 – 2009
Responsible for managing and growing relationships with key retail partners, driving sales performance and ensuring brand consistency across strategic accounts. Their primary focus is on maximizing revenue, optimizing product assortment and strengthening partnerships with major retailers. • Based in Denver, CO, and successfully managed three of Nike’s strategic customers, leading the company in sales. • Provided valued insights to the CEO and upper management increasing sales from $27 million to $70 million in three years. • Executed collaborative assortments, flowing products focused on their business initiatives while growing company market share and sustaining profitability, managing to a retail sell-through of 80% per season.
Strategic Account Executive
Nike2000 – 2006
Nike, Inc. is a global leader in athletic footwear, apparel, and equipment, renowned for its innovation, brand strength, and cultural impact, with annual revenues exceeding $50 billion. The company continues to expand its digital and direct-to-consumer strategy, leveraging technology, sustainability initiatives and athlete-driven design to fuel future growth.
Responsible for managing and driving business growth for Nike's strategic retail partners, ensuring strong brand representation and executing sales initiatives. Working with a customer-focused team, this role focused on fostering relationships, optimizing product assortments and increasing revenue through strategic account management, creating $400 million in annual sales. • Focused on launching equipment tools for athletes, we drove sales to $1.6 billion while Nike Inc. grew by 112% in 10 years. • Relocated to Denver, CO, to foster and maintain valuable relationships while building successful assortment plans focused on brand initiatives in soccer and baseball that produced $20 million dollars in revenue. • Managed Nike's go-to-market planning meetings, with quarterly customer-focused meetings on product direction, to achieve financial targets focused on the customer’s seasonal initiatives and performance metrics. • Developed yearly top-line budget with Nike divisional General Manager, Strategic Account Manager and MM, Retail Marketing responsible for 150,000 at-once inventories for The Sports Authority.
Key Account Executive
Nike1997 – 2000
Responsible for managing and driving business growth for the Nike Equipment division key and specialty retail partners, ensuring strong brand representation and executing sales initiatives. • Based in Edina, MN, developed 50 accounts in 5 states, $2.5 million in sales, and three key retailers by 20%, with zero cancelations.
Internal Account Manager
Nike1996 – 1997
Responsible for launching Nike Equipment and driving business growth with independent retail partners, ensuring strong brand representation and executing sales initiatives. • Relocated to Chicago, IL, to provide leadership and creativity as a team player at a start-up company within Nike while driving accurate forecasting and selling to over 350 existing and potential clients.
Assistant Buyer- Footwear and Store Manager
Athletic Fitters Inc1992 – 1996
Assistant Footwear Buyer – Successfully planned, forecasted, and executed purchases with the leading athletic footwear brands, producing retail sales of $20 million for over 75 locations throughout the Midwest. Store Manager – Excelled with opening new locations, managing human resources and inventory, organizing promotions, merchandising, financial management and hitting annual retail sales plans.
Education
Bachelor of Arts - BA
Saint Mary's University of Minnesota1988 – 1992
Skills: Time Management · Team Leadership · Study Skills · Passionate about Work · Student Financial Aid
