Benjamin Kaufman
New Business Development/Account Management · Scales Advertising
PEWAUKEE, WI
In My Own Words
I am interested in a position where I can assist others in achieving challenging business objectives that requires a keen eye to detail, and seasoned interpersonal skills. During my 25+ year track record, I have been a consistent team player, leading numerous teams to not only achieve, but exceed their revenue and profit goals. I attribute my success to constant and unwavering customer service, team work, and dedication to any task I commit my mind to.
Work Experience
New Business Development/Account Management
Scales Advertising2017 – Present
Meet with potential clients to evaluate where they have been with their marketing, where they are currently, and where they want to be Understand their business inside and out including their team, brand, product, competition and audience Use a strategic marketing approach that uses the right message that is memorable and reverberates in the minds of the audience Emphasis in: brand strategy, research, brand and product positioning/messaging, strategic planning and market research
General Manager
Wind Warrior LLC2014 – 2017
Assembled a working team and brought an innovative outdoor product to market Marketing, sales, media content, product design, product packaging, outsourcing and manufacturing, and cost negotiations Business to business marketing activities nationally- Cabela's, Nation's Best Sports, Bass Pro Shops, Walmart
Reconditioning Manager
Heiser Auto Group2011 – 2014
Day-to-day operations at the Heiser Auto Group Recon Center Managed 20 plus technicians/porters/other staff Oversight of over 200 vehicle per month turnaround through the recon center Served as Service Manager for Ford Quick Lane Auto Center
District Sales Manager
Dent Wizard2009 – 2011
Service $2.5 million territory including the entire state of Wisconsin Managed a staff of 10 dent technicians Negotiated and closed contract agreements with regard to company costs and profitability Develop and maintain effective long-term business relationships with area dealerships Provide a high level of service and follow up with existing and prospective accounts Streamline and maintain low operational costs
District Sales Manager
Robert Bosch Tool Corporation2006 – 2009
Manage a $2.4 million territory including entire state of Wisconsin and Upper Michigan Coordinate special events and attend trade shows Manage existing accounts while simultaneously expanding the business by establishing new accounts Manage all encompassing account activities within territory Prospect for new clients through a variety of cold-calling and marketing activities Prioritize and coordinate all appointment scheduling and account servicing from home office
Sales Representative
Heart-Land Marketing Services2000 – 2006
Manage the largest account volume as the #1 sales representative in the company Record-level company sales for the area Expanded sales 30% within a one-year time frame First-time profitable operations for the area Sales volume to $1.1 million in annual revenue
