Alexis Baden

- Managed cross-functional calendars to align sample timelines and ensure on-time execution of the GTM schedule - Acted as the operational hub across planning, production, sales, and finance teams to drive project execution and meet seasonal deliverables - Led corporate project management initiatives, driving the development of customized products, building and maintaining seasonal timelines, ensuring seamless execution across design and production to meet strategic objectives. - Supported execution of a 250-person annual corporate event, assisting with day-of logistics including attendee check-in, vendor coordination, setup and teardown, while serving as the on-site point of contact to ensure smooth operations and timely issue resolution. - Coordinate photoshoot logistics by ensuring timely arrival of samples, collaborating with the art department to meet creative timelines, and proactively identifying alternative options to avoid delays - Analyze historical sales data, market trends, and inventory levels to optimize assortment planning across multiple product categories. Driving data-informed decisions across merchandising and creative planning - Lead Wholesale sales strategies and seasonal line presentations, securing new accounts and expanding market presence in key regions - Oversee order fulfillment and shipping logistics, achieving on-time delivery and high retailer satisfaction

- Collaborated in the relaunch of Dakine Apparel through managing the new sourcing company with product line management, product calendars, design, and shipment tracking - Contributed to the setup and launch of a new 3PL. Assisted with OMS, diagnosing receiving errors, monitoring orders, carton exports, ASN imports, managing ATS - Managed all rep and athlete sample orders - Directed the PDP photoshoots for all Dakine Apparel

- Category / Product manager for Dakine Apparel: reviewed and assisted in briefing the line, design and development, sample management, wholesale order operations, catalog development, shipping operations - Coordinated athlete marketing feedback and product launch support with brand and digital teams - Direct point of contact for all Licensees - Managed all International distributors and International order fulfillment - Maintained calendar visibility for all reps and owned communications for seasonal GTM activities - Kickstarted Dakine and Body Gloves first involvement with A Walk on Water non-profit

- Managed all communication with our sourcing company: pricing structure to ensure established margin, calendar operations, development of product, and color sign off - Direct contact for all reps with communication of sample timing, order deadlines, line and shipping updates - Developed the launch of Elastic Suite as the new B2B site and manage the day-to-day operations - Contributed to the integration and onboarding of NetSuite ERP to our wholesale business - Launched and manage new 3PL in Canada

- Managed store inventory based on sales plans, capacity, key promotional periods, sales trends, and peak selling periods - Forecasted future sales for pre-books on key materials based on current and past season selling - Creation of weekly Ad Hoc reports to analyze daily sales and react to current store inventory levels - Managed proper inventory levels in all vertical retail doors, from initial allocation through the replenishment processes and down to the size level to maximize sales and improve turn - Managed and optimized inventory levels in both our retail and outlet stores and distribution center - Worked directly with buying, wholesale, and DC operations to support GTM and retail readiness - Monitored delivery of product to distribution center and communicate potential threats to inventory and impact on visual merchandising

- Provided exceptional sales support to buyers and sales reps including entering manual orders, systematic orders, managing and updating order statuses, and responding to emails/phone calls within a timely manner - Provided sales reps with product information when needed through digital catalogs and other platforms - Managed and maintained order book for all Canadian Key Accounts, including Sport Chek - Assisted with management of top accounts (Amazon, Zappos, Macy’s, etc.) in the company when needed or when team members were out - Extensive knowledge of SAP, BI and other reporting tools, including SalesForce to maximize visibility on all orders and inventory - Worked with the warehouse daily to diminish shipping and packing delays