Spent 4 months traveling 14 different countries while enrolled in courses

Fashion

Lifestyle

Outdoor

Snow

Streetwear

Surf

Swim

Health & Fitness

Passion for the outdoors and the mountains

Wholesale and Merchandise Manager

Top Management

With a high interest in management and marketing, one of my ultimate professional goals is to build a career in a managerial position within a company that mirrors my desire for athletics, business operations, and the outdoors. I graduated from the University of Colorado Boulder in the Leeds School of Business with a Bachelor’s of Science in Business Administration with an emphasis in Operations Management and Marketing. I am seeking opportunities where I can apply my strong work ethic along with my knowledge and skills in both management and marketing to help enhance business. Growing up in Steamboat Springs, Colorado, Ski Town USA, I have a strong passion for skiing and sports in general. I have grown up as a competitive ski racer, gaining awards and attending Junior Olympics, among other elite races. Participating in a competitive sport has taught me how working hard and having a strong passion assists in the ability to succeed. 

- Managed cross-functional calendars to align sample timelines and ensure on-time execution of the GTM schedule
- Acted as the operational hub across planning, production, sales, and finance teams to drive project execution and meet seasonal deliverables
- Led corporate project management initiatives, driving the development of customized products, building and maintaining seasonal timelines, ensuring seamless execution across design and production to meet strategic objectives.
- Supported execution of a 250-person annual corporate event, assisting with day-of logistics including attendee check-in, vendor coordination, setup and teardown, while serving as the on-site point of contact to ensure smooth operations and timely issue resolution.
- Coordinate photoshoot logistics by ensuring timely arrival of samples, collaborating with the art department to meet creative timelines, and proactively identifying alternative options to avoid delays
- Analyze historical sales data, market trends, and inventory levels to optimize assortment planning across multiple product categories. Driving data-informed decisions across merchandising and creative planning
- Lead Wholesale sales strategies and seasonal line presentations, securing new accounts and expanding market presence in key regions
- Oversee order fulfillment and shipping logistics, achieving on-time delivery and high retailer satisfaction


Wholesale and Merchandising Manager

- Collaborated in the relaunch of Dakine Apparel through managing the new sourcing company with product line management, product calendars, design, and shipment tracking 
- Contributed to the setup and launch of a new 3PL. Assisted with OMS, diagnosing receiving errors, monitoring orders, carton exports, ASN imports, managing ATS 
- Managed all rep and athlete sample orders 
- Directed the PDP photoshoots for all Dakine Apparel 

Sales Associate

- Category / Product manager for Dakine Apparel: reviewed and assisted in briefing the line, design and development, sample management, wholesale order operations, catalog development, shipping operations 
- Coordinated athlete marketing feedback and product launch support with brand and digital teams
- Direct point of contact for all Licensees 
- Managed all International distributors and International order fulfillment 
- Maintained calendar visibility for all reps and owned communications for seasonal GTM activities
- Kickstarted Dakine and Body Gloves first involvement with A Walk on Water non-profit 


Global Brand Coordinator

- Managed all communication with our sourcing company: pricing structure to ensure established margin, calendar operations, development of product, and color sign off 
- Direct contact for all reps with communication of sample timing, order deadlines, line and shipping updates  
- Developed the launch of Elastic Suite as the new B2B site and manage the day-to-day operations 
- Contributed to the integration and onboarding of NetSuite ERP to our wholesale business 
- Launched and manage new 3PL in Canada  

Wholesale Operations Specialist 

- Managed store inventory based on sales plans, capacity, key promotional periods, sales trends, and peak selling periods 
- Forecasted future sales for pre-books on key materials based on current and past season selling 
- Creation of weekly Ad Hoc reports to analyze daily sales and react to current store inventory levels  
- Managed proper inventory levels in all vertical retail doors, from initial allocation through the replenishment processes and down to the size level to maximize sales and improve turn 
- Managed and optimized inventory levels in both our retail and outlet stores and distribution center 
- Worked directly with buying, wholesale, and DC operations to support GTM and retail readiness
- Monitored delivery of product to distribution center and communicate potential threats to inventory and impact on visual merchandising  


Allocations Analyst – Retail

- Provided exceptional sales support to buyers and sales reps including entering manual orders, systematic orders, managing and updating order statuses, and responding to emails/phone calls within a timely manner 
- Provided sales reps with product information when needed through digital catalogs and other platforms 
- Managed and maintained order book for all Canadian Key Accounts, including Sport Chek  
- Assisted with management of top accounts (Amazon, Zappos, Macy’s, etc.) in the company when needed or when team members were out  
- Extensive knowledge of SAP, BI and other reporting tools, including SalesForce to maximize visibility on all orders and inventory 
- Worked with the warehouse daily to diminish shipping and packing delays 


Sales Operations Coordinator – Key Accounts

Alexis Baden is a Wholesale and Merchandise Manager at AETHER Apparel in Newport Beach, CA.

Alexis Baden

Alexis Baden

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