Alexis Baden

Alexis Baden

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Wholesale and Merchandise Manager
Newport Beach | United States

Skills

No information

Interests

Passion for the outdoors and the mountains

Industries

Fashion
Lifestyle
Outdoor
Snow
Streetwear
Surf
View all

Work experience

AETHER Apparel logo

AETHER Apparel

Wholesale and Merchandising Manager | 06/2023 - Current

- Managed cross-functional calendars to align sample timelines and ensure on-time execution of the GTM schedule - Acted as the operational hub across planning, production, sales, and finance teams to drive project execution and meet seasonal deliverables - Led corporate project management initiatives, driving the development of customized products, building and maintaining seasonal timelines, ensuring seamless execution across design and production to meet strategic objectives. - Supported execution of a 250-person annual corporate event, assisting with day-of logistics including attendee check-in, vendor coordination, setup and teardown, while serving as the on-site point of contact to ensure smooth operations and timely issue resolution. - Coordinate photoshoot logistics by ensuring timely arrival of samples, collaborating with the art department to meet creative timelines, and proactively identifying alternative options to avoid delays - Analyze historical sales data, market trends, and inventory levels to optimize assortment planning across multiple product categories. Driving data-informed decisions across merchandising and creative planning - Lead Wholesale sales strategies and seasonal line presentations, securing new accounts and expanding market presence in key regions - Oversee order fulfillment and shipping logistics, achieving on-time delivery and high retailer satisfaction
DAKINE / Body Glove logo

DAKINE / Body Glove

Sales Associate | 10/2020 - 06/2023

- Collaborated in the relaunch of Dakine Apparel through managing the new sourcing company with product line management, product calendars, design, and shipment tracking - Contributed to the setup and launch of a new 3PL. Assisted with OMS, diagnosing receiving errors, monitoring orders, carton exports, ASN imports, managing ATS - Managed all rep and athlete sample orders - Directed the PDP photoshoots for all Dakine Apparel
DAKINE / Body Glove logo

DAKINE / Body Glove

Global Brand Coordinator | 01/2023 - 06/2023

- Category / Product manager for Dakine Apparel: reviewed and assisted in briefing the line, design and development, sample management, wholesale order operations, catalog development, shipping operations - Coordinated athlete marketing feedback and product launch support with brand and digital teams - Direct point of contact for all Licensees - Managed all International distributors and International order fulfillment - Maintained calendar visibility for all reps and owned communications for seasonal GTM activities - Kickstarted Dakine and Body Gloves first involvement with A Walk on Water non-profit
DAKINE / Body Glove logo

DAKINE / Body Glove

Wholesale Operations Specialist | 02/2022 - 06/2023

- Managed all communication with our sourcing company: pricing structure to ensure established margin, calendar operations, development of product, and color sign off - Direct contact for all reps with communication of sample timing, order deadlines, line and shipping updates - Developed the launch of Elastic Suite as the new B2B site and manage the day-to-day operations - Contributed to the integration and onboarding of NetSuite ERP to our wholesale business - Launched and manage new 3PL in Canada
Boardriders logo

Boardriders

Allocations Analyst – Retail | 07/2019 - 05/2020

- Managed store inventory based on sales plans, capacity, key promotional periods, sales trends, and peak selling periods - Forecasted future sales for pre-books on key materials based on current and past season selling - Creation of weekly Ad Hoc reports to analyze daily sales and react to current store inventory levels - Managed proper inventory levels in all vertical retail doors, from initial allocation through the replenishment processes and down to the size level to maximize sales and improve turn - Managed and optimized inventory levels in both our retail and outlet stores and distribution center - Worked directly with buying, wholesale, and DC operations to support GTM and retail readiness - Monitored delivery of product to distribution center and communicate potential threats to inventory and impact on visual merchandising
Boardriders logo

Boardriders

Sales Operations Coordinator – Key Accounts | 08/2017 - 07/2019

- Provided exceptional sales support to buyers and sales reps including entering manual orders, systematic orders, managing and updating order statuses, and responding to emails/phone calls within a timely manner - Provided sales reps with product information when needed through digital catalogs and other platforms - Managed and maintained order book for all Canadian Key Accounts, including Sport Chek - Assisted with management of top accounts (Amazon, Zappos, Macy’s, etc.) in the company when needed or when team members were out - Extensive knowledge of SAP, BI and other reporting tools, including SalesForce to maximize visibility on all orders and inventory - Worked with the warehouse daily to diminish shipping and packing delays
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