Zack McNeil

As a seasoned marketer, I bring a strong track record of building impactful relationships with marketing partners and driving measurable business outcomes. My experience across brand and agency ecosystems has sharpened my ability to develop and execute campaigns that deliver strategic value in highly competitive markets.

In my current role, I lead strategic media planning for campaign activations across NA, LATAM, EMEA, and APAC, ensuring alignment with global business objectives for Meta’s family of apps. I partner cross-functionally to integrate brand measurement, audience strategy, and creative execution for consistent global representation. Additionally, I manage agency relationships and oversee tactical planning and execution to deliver impactful, data-driven results.

In previous roles, I advised senior leadership teams and account directors on business growth strategies, including market positioning, campaign development, vendor partnerships, and operational streamlining. This position demanded empathy, innovative thinking, agility, and the courage to advance bold ideas. My ability to leverage qualitative and quantitative insights to guide strategic thinking frameworks, fostered a culture of experimentation. It helped me stay one step ahead in a dynamic digital landscape where I consistently drove impact and redefined success metrics.

I’m passionate about leveraging technology to enhance user experiences and support partner growth through strategic insight and forward-thinking solutions.