William Madrid
Product & Sales Professional
Greater Sacramento | US
Interests
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Industries
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In my own words
— WilliamExperienced sales and product manager with a demonstrated history of excelling in the sporting goods industry.
Skilled in Sales Strategy, Market Research, Sales Presentations, and Marketing Strategy.
Trajectory
Feb 2024 — Now
Sales & Consulting Manager · LaxWRX
● We provide sales, product development, marketing, and consumer insights services to clients in the sporting goods industry
Aug 2022 — Feb 2024
Director of Global Sales & Product Management - Lacrosse · True Temper Sports
● Generated 70% increase in revenue for 2022
● Restructured inter-departmental product management team
May 2021 — Feb 2024
Global Sales Director - Lacrosse · True Temper Sports
● Generated 132% increase in revenue for 2021
● Created and implemented international sales strategy
Sep 2020 — May 2021
Director of Sales · Atom Skates - A Tournament Sports Marketing Company
● Led territory to a 683% increase in revenue for fiscal 2021
● Created, evolved, and implemented national sales strategy
● Managed 200+ accounts, prospects, and leads
Sep 2019 — May 2021
Western U.S. Territory Manager - Lacrosse · Warrior Sports - A New Balance Company
● Oversaw sell-in of the Warrior and Brine brands to specialty and regional chain accounts
● Cultivated detailed and extensive product knowledge to promote each brand's message
Feb 2019 — May 2021
Consulting & Sales Manager · LaxWRX
● Provided clients with expert sales, product, marketing, and consumer insights services
● Developed best practices and implement data-driven action plans
Jan 2020 — Sep 2020
Sales Representative · Pukka, Inc.
● Company representative for custom hats & coldweather knits for team, corporate and more
Sep 2019 — Sep 2020
Western Sales Manager & Product Consultant · Atom Skates - A Tournament Sports Marketing Company
● Produced sales and product data with action plan-based analysis
● Developed and implemented regional sales strategy
● Guided territory to a 237% increase in revenue
Jul 2018 — Feb 2019
National Sales & Product Manager · Unique Sales Co
● Modernized marketing and sales strategy for B2B on-demand performance apparel manufacturer
● Created and implemented incentivized discount programs
● Generated new accounts across the U.S. and Canada
● Produced product road maps and revenue projections for each category
Jan 2016 — May 2018
Product Manager Men's Lacrosse · STX, LLC - Official Licensee of NIKE
● Continuously improved and branded over 1,000 SKUs across 6 categories
● Ensured that product was on time, on cost and to specification
● Spearheaded and quantified field testing for hard and soft goods
● Worked cross-functionally with R&D, Marketing and Sales
Sep 2012 — Jan 2016
Western U.S. Territory Manager · STX, LLC - Official Licensee of NIKE
STX Men's & Women's Lacrosse, STX Ice Hockey, STX Field Hockey & STX Golf | NIKE Men's & Women's Lacrosse
● Communicated brand message in an impactful manner to maximize sell-in
● Armed retail partners with data-based quarterly strategies
● Grew same-door business by over 6% each year
Oct 2010 — May 2012
Retail Manager · South Swell Sports
● Opened, marketed and managed the first lacrosse specialty store in Los Angeles
● Top grossing factory store for market leading lacrosse apparel brand, Adrenaline
Aug 2009 — Aug 2012
Sales Account Manager · South Swell Sports
● Generated leads and managed relationships with over 60 team customers
Mar 2008 — Aug 2009
Corporate/Team Outside Sales, Retail Manager & Lacrosse Buyer · Kramer Sporting Goods
● Designed and implemented lacrosse retail and sales programs
Jun 2007 — Feb 2008
Assistant Director of Equipment · Beverly Hills Sports Council
● Managed equipment contracts, housing and general needs for MLB clients
Mar 2006 — Jun 2006
Retail Associate · Point Break Lacrosse, LLC
Jun 2005 — Dec 2006
Horticultural Science Intern · UCLA Mildred E. Mathias Botanical Garden
Sep 2004 — Sep 2006
Genetics Laboratory Research Assistant · UCLA EEB Department
● Anolis lizard caretaker and polymerase chain reaction (PCR) technologist
Activity
Education history
UCLA
Bachelor of Science - BS | 2002 - 2006
UCLA Extension
Certificate | 2024 - Present
University of California, Davis
Bodega Marine Laboratory | 2005 - 2005
Long Beach Woodrow Wilson High School
Diploma | 1997 - 2001
