●	Varsity Golf - Moore League Individual Champion (2001), Moore League Team Champion ('98-'01) 
●	Long Beach Century Club Player of the Year, Boy's Golf (2001)
●	Jazz Band - Bass, Leake Outstanding Musician Award (2001)

Product & Sales Professional

Experienced sales and product manager with a demonstrated history of excelling in the sporting goods industry. Skilled in Sales Strategy, Market Research, Sales Presentations, and Marketing Strategy.

●	We provide sales, product development, marketing, and consumer insights services to clients in the sporting goods industry

Sales & Consulting Manager

● Generated 70% increase in revenue for 2022
● Restructured inter-departmental product management team

Director of Global Sales & Product Management - Lacrosse

● Generated 132% increase in revenue for 2021
● Created and implemented international sales strategy

Global Sales Director - Lacrosse

●	Oversaw sell-in of the Warrior and Brine brands to specialty and regional chain accounts
●	Cultivated detailed and extensive product knowledge to promote each brand's message

Western U.S. Territory Manager - Lacrosse

● Led territory to a 683% increase in revenue for fiscal 2021
● Created, evolved, and implemented national sales strategy
● Managed 200+ accounts, prospects, and leads

Director of Sales

●	Provided clients with expert sales, product, marketing, and consumer insights services
●	Developed best practices and implement data-driven action plans

Consulting & Sales Manager

●	Produced sales and product data with action plan-based analysis
●	Developed and implemented  regional sales strategy
●	Guided territory to a 237% increase in revenue

Western Sales Manager & Product Consultant

● Company representative for custom hats & coldweather knits for team, corporate and more

Sales Representative

●	Modernized marketing and sales strategy for B2B on-demand performance apparel manufacturer
●	Created and implemented incentivized discount programs
●	Generated new accounts across the U.S. and Canada
●	Produced product road maps and revenue projections for each category

National Sales & Product Manager

● Continuously improved and branded over 1,000 SKUs across 6 categories
● Ensured that product was on time, on cost and to specification
● Spearheaded and quantified field testing for hard and soft goods
● Worked cross-functionally with R&D, Marketing and Sales

Product Manager Men's Lacrosse

STX Men's & Women's Lacrosse, STX Ice Hockey, STX Field Hockey & STX Golf | NIKE Men's & Women's Lacrosse
●	Communicated brand message in an impactful manner to maximize sell-in
●	Armed retail partners with data-based quarterly strategies
●	Grew same-door business by over 6% each year

Western U.S. Territory Manager

● Generated leads and managed relationships with over 60 team customers

Sales Account Manager

● Opened, marketed and managed the first lacrosse specialty store in Los Angeles
● Top grossing factory store for market leading lacrosse apparel brand, Adrenaline

Retail Manager

● Designed and implemented lacrosse retail and sales programs


Corporate/Team Outside Sales, Retail Manager & Lacrosse Buyer

● Managed equipment contracts, housing and general needs for MLB clients

Assistant Director of Equipment

Horticultural Science Intern

● Anolis lizard caretaker and polymerase chain reaction (PCR) technologist

Genetics Laboratory Research Assistant

Retail Associate

William Madrid is a Product & Sales Professional at LaxWRX in Greater Sacramento.

William Madrid — Product & Sales Professional at LaxWRX

William Madrid

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