William Madrid

● We provide sales, product development, marketing, and consumer insights services to clients in the sporting goods industry

● Generated 70% increase in revenue for 2022 ● Restructured inter-departmental product management team

● Generated 132% increase in revenue for 2021 ● Created and implemented international sales strategy

● Oversaw sell-in of the Warrior and Brine brands to specialty and regional chain accounts ● Cultivated detailed and extensive product knowledge to promote each brand's message

● Led territory to a 683% increase in revenue for fiscal 2021 ● Created, evolved, and implemented national sales strategy ● Managed 200+ accounts, prospects, and leads

● Provided clients with expert sales, product, marketing, and consumer insights services ● Developed best practices and implement data-driven action plans

● Produced sales and product data with action plan-based analysis ● Developed and implemented regional sales strategy ● Guided territory to a 237% increase in revenue

● Modernized marketing and sales strategy for B2B on-demand performance apparel manufacturer ● Created and implemented incentivized discount programs ● Generated new accounts across the U.S. and Canada ● Produced product road maps and revenue projections for each category

● Continuously improved and branded over 1,000 SKUs across 6 categories ● Ensured that product was on time, on cost and to specification ● Spearheaded and quantified field testing for hard and soft goods ● Worked cross-functionally with R&D, Marketing and Sales

STX Men's & Women's Lacrosse, STX Ice Hockey, STX Field Hockey & STX Golf | NIKE Men's & Women's Lacrosse ● Communicated brand message in an impactful manner to maximize sell-in ● Armed retail partners with data-based quarterly strategies ● Grew same-door business by over 6% each year

● Generated leads and managed relationships with over 60 team customers

● Opened, marketed and managed the first lacrosse specialty store in Los Angeles ● Top grossing factory store for market leading lacrosse apparel brand, Adrenaline

● Designed and implemented lacrosse retail and sales programs

● Managed equipment contracts, housing and general needs for MLB clients

● Anolis lizard caretaker and polymerase chain reaction (PCR) technologist