William Madrid — Product & Sales Professional at LaxWRX

William Madrid

Product & Sales Professional

Greater Sacramento | US

Skills

Sales Processes
Outside Sales
Product Management
Branding & Identity
Business Development

View all

Interests

No information

Industries

No information

Work experience

LaxWRX

Sales & Consulting Manager | 02/2024 - Current

●	We provide sales, product development, marketing, and consumer insights services to clients in the sporting goods industry

True Temper Sports

Director of Global Sales & Product Management - Lacrosse | 08/2022 - 02/2024

● Generated 70% increase in revenue for 2022
● Restructured inter-departmental product management team

True Temper Sports

Global Sales Director - Lacrosse | 05/2021 - 02/2024

● Generated 132% increase in revenue for 2021
● Created and implemented international sales strategy

Warrior Sports - A New Balance Company

Western U.S. Territory Manager - Lacrosse | 09/2019 - 05/2021

●	Oversaw sell-in of the Warrior and Brine brands to specialty and regional chain accounts
●	Cultivated detailed and extensive product knowledge to promote each brand's message

Atom Skates - A Tournament Sports Marketing Company

Director of Sales | 09/2020 - 05/2021

● Led territory to a 683% increase in revenue for fiscal 2021
● Created, evolved, and implemented national sales strategy
● Managed 200+ accounts, prospects, and leads

LaxWRX

Consulting & Sales Manager | 02/2019 - 05/2021

●	Provided clients with expert sales, product, marketing, and consumer insights services
●	Developed best practices and implement data-driven action plans

Atom Skates - A Tournament Sports Marketing Company

Western Sales Manager & Product Consultant | 09/2019 - 09/2020

●	Produced sales and product data with action plan-based analysis
●	Developed and implemented  regional sales strategy
●	Guided territory to a 237% increase in revenue

Pukka, Inc.

Sales Representative | 01/2020 - 09/2020

● Company representative for custom hats & coldweather knits for team, corporate and more

Unique Sales Co

National Sales & Product Manager | 07/2018 - 02/2019

●	Modernized marketing and sales strategy for B2B on-demand performance apparel manufacturer
●	Created and implemented incentivized discount programs
●	Generated new accounts across the U.S. and Canada
●	Produced product road maps and revenue projections for each category

STX, LLC - Official Licensee of NIKE

Product Manager Men's Lacrosse | 01/2016 - 05/2018

● Continuously improved and branded over 1,000 SKUs across 6 categories
● Ensured that product was on time, on cost and to specification
● Spearheaded and quantified field testing for hard and soft goods
● Worked cross-functionally with R&D, Marketing and Sales

STX, LLC - Official Licensee of NIKE

Western U.S. Territory Manager | 09/2012 - 01/2016

STX Men's & Women's Lacrosse, STX Ice Hockey, STX Field Hockey & STX Golf | NIKE Men's & Women's Lacrosse
●	Communicated brand message in an impactful manner to maximize sell-in
●	Armed retail partners with data-based quarterly strategies
●	Grew same-door business by over 6% each year

South Swell Sports

Sales Account Manager | 08/2009 - 08/2012

● Generated leads and managed relationships with over 60 team customers

South Swell Sports

Retail Manager | 10/2010 - 05/2012

● Opened, marketed and managed the first lacrosse specialty store in Los Angeles
● Top grossing factory store for market leading lacrosse apparel brand, Adrenaline

Kramer Sporting Goods

Corporate/Team Outside Sales, Retail Manager & Lacrosse Buyer | 03/2008 - 08/2009

● Designed and implemented lacrosse retail and sales programs

Beverly Hills Sports Council

Assistant Director of Equipment | 06/2007 - 02/2008

● Managed equipment contracts, housing and general needs for MLB clients

UCLA Mildred E. Mathias Botanical Garden

Horticultural Science Intern | 06/2005 - 12/2006

UCLA EEB Department

Genetics Laboratory Research Assistant | 09/2004 - 09/2006

● Anolis lizard caretaker and polymerase chain reaction (PCR) technologist

Point Break Lacrosse, LLC

Retail Associate | 03/2006 - 06/2006