William Bacon

Coordinating Producer, Previous Director of Marketing · Digitell (Acquired by BroadcastMed)

Park City, UT

In My Own Words

Experienced Marketing Director with a strong background in digital event execution, branding, and go-to-market strategies in broadcast and media industry. Successfully managed special events and web promotions, significantly increasing attendance, website traffic, and sales for the organization. Proven track record of producing engaging visual content that increases social media engagement, website traffic, and brand recognition. Skilled in designing and implementing streamlined and user-friendly platforms, resulting in reduced response time, higher customer satisfaction ratings, and increased customer retention. Capable of training employees on new product features and technologies, leading to increased product knowledge and sales. Successfully launched and managed an online store selling snowboard and skateboard gear and apparel, generating significant sales revenue and maintaining a high customer satisfaction rate through exceptional customer service. Proficient in producing visually compelling graphics for ads and print collateral, increasing click-through rates and conversions, and driving more traffic and revenue for the organization.

Work Experience

Coordinating Producer, Previous Director of Marketing

Digitell (Acquired by BroadcastMed)

2014 – 2023

* As a Digital Event Director, successfully executed numerous events in physical and virtual environments, resulting in increased engagement, positive feedback, and repeat business from satisfied clients. *As the marketing and communications lead, developed and executed effective branding and go-to-market strategies, increasing brand recognition, customer acquisition, and revenue growth for the organization. *Partnered with product management and contributed to developing a platform roadmap that prioritized digital workflow and on-site technologies, leading to increased efficiencies, customer satisfaction, and revenue growth. *Through extensive research and development efforts, designed and implemented innovative camera systems and workflows, resulting in improved image quality, streamlined production processes, and cost savings for the company.

Marketing Specialist

Drift Innovation

2010 – 2013

Special Events and Web Promotions. Brand development, social media, video and graphics editor. Developed customer service support system. Product trainer.

Director of Marketing, eCommerce

Suburban Blend LLC

2007 – 2010

Creator of Shoptheblend.com which sold snowboard/skateboard gear and apparel. I set up 2 store POS locations and an integrated the e-commerce/shipping operation. I ran the marketing efforts, video production, and organized local events. I created graphics for ads and print collateral. SEO/SEM Specialist.

Multimedia Manager

Peek'n Peak Resort and Spa

2006 – 2008

Produced digital photography and broadcast commercials of products and services. Formatted and archived all images and videos. Created and managed a new company website and user forum. Conceived and accomplished resort photography to maximize the impact on the target audience. Increased youth awareness by developing new terrain parks.

Director of Multimedia

Bush Industries, Inc

2000 – 2006

Directed and produced digital photography and video of products and services. Color corrected, formatted and archived images and videos. Created and managed a powerful web-based image gallery for key customers and sales representatives. Conceived and accomplished catalog photography to maximize the impact made on the target audience.

Demonstration Coordinator

Burton Snowboards

1999 – 2000

Represented Burton Snowboards worldwide at product demonstrations, sales meetings, and competitions. Lead the 2000 Demo Tour across North America and Canada. Key tester for big mountain boards and Step-In bindings. Competed in the World Extreme Snowboarding Championships in 1993 – 1994. Action model published worldwide and featured in two national magazine ads.

Guest Service Manager

Squaw Valley|Alpine Meadows

1998 – 1999

Guest Services Manager responsible for base area customer-related operations and information. Duties included basket and ski check, lost and found, greeting guests, information phone lines and mountain tours.