Trent Killian

Freeskier Magazine | Snowboard Magazine | Storm Studio • Development of action sports marketing arm of the company to compliment FREESKIER and SNOWBOARD media properties • Responsible for managing client marketing budgets totaling over $1 Million • Responsible largest new business win for the company in 2016 • Led team on planning, concept development, and program execution including: custom website development, international consumer-facing promotions, social media strategy, custom publications, and experiential marketing initiatives

Heavy focus on eCommerce strategy and execution. Lead internal team on creative development of eCommerce content, as well as eRetail media. Current clients include: P&G (Gillette/Old Spice/Secret), Wrigley (Skittles/Starburst/5 Gum/Extra/Orbit), Starbucks, and Lifescan.

MillerCoors Customer Marketing Team • Apply insight-based thought-leadership to retail marketing plans for Small Format, Large Format, and On-Premise Key Accounts • Lead internal and client teams on path-to-purchase strategy and identify opportunities for digital shopper marketing integration • Coach 3 Account Executives and lead program development for 10 of the 21 MillerCoors Key Accounts • Guide partner agencies to assure 360° alignment on all programs

MillerCoors Channel and Customer Marketing Teams • Worked directly with MillerCoors Brand teams, Field Sales, and National Account Executives to develop strategic programs which addressed specific channel and customer objectives • Assumed critical role in developing a strong relationships for MillerCoors with Caesars Entertainment Properties on a national level - Developed a skiing/snowboarding big-air show to launch the Coors Light Aluminum Pint in Las Vegas. The event boosted Coors Family of Brand Sales at Caesars Palace by 306% VS year ago and was considered the best event execution in recent memory by the VP of Event Marketing at Caesars Entertainment. • Developed several programs which seamlessly incorporated mobile and digital technology - Created a geo-location service for HMS Host and Blue Moon in which frequent travelers could register online via Facebook and automatically receive a text message upon their arrival at an airport indicating where they could enjoy a Blue Moon Bel

• Managed national retail marketing initiatives for Coors Light, Miller Lite, and Keystone Light racing programs • Led team to develop best-in-class retail marketing campaigns from concept to execution (both thematic and promotional) - Coors Light NASCAR was among the top-selling retail programs of 2008 with approximately $3.5 million spent on POS elements by the field and distributors • Managed print, radio, and OOH development for Coors Light NASCAR sponsorship

Program Coordinator, Partida Tequila • Managed nine field ambassadors and client throughout a comprehensive multi-region influencer program • Analyzed program results and worked with client to provide future program recommendations Program Coordinator, Coors Light • Managed eighteen event teams based in key Northeast markets • Reviewed experiences and best practices with event teams, On-Premise Representatives, and distributors to assure flawless event execution • Managed promotional expenses for every market to maintain alignment with program budget • Planned and managed several Coors Light Maxim Girl Search parties in CT, MA, NJ, NY, and PA