Trent Killian

Heavy focus on eCommerce strategy and execution. Lead internal team on creative development of eCommerce content, as well as eRetail media. Current clients include: P&G (Gillette/Old Spice/Secret), Wrigley (Skittles/Starburst/5 Gum/Extra/Orbit), Starbucks, and Lifescan.

MillerCoors Customer Marketing Team • Apply insight-based thought-leadership to retail marketing plans for Small Format, Large Format, and On-Premise Key Accounts • Lead internal and client teams on path-to-purchase strategy and identify opportunities for digital shopper marketing integration • Coach 3 Account Executives and lead program development for 10 of the 21 MillerCoors Key Accounts • Guide partner agencies to assure 360° alignment on all programs

MillerCoors Channel and Customer Marketing Teams • Worked directly with MillerCoors Brand teams, Field Sales, and National Account Executives to develop strategic programs which addressed specific channel and customer objectives • Assumed critical role in developing a strong relationships for MillerCoors with Caesars Entertainment Properties on a national level - Developed a skiing/snowboarding big-air show to launch the Coors Light Aluminum Pint in Las Vegas. The event boosted Coors Family of Brand Sales at Caesars Palace by 306% VS year ago and was considered the best event execution in recent memory by the VP of Event Marketing at Caesars Entertainment. • Developed several programs which seamlessly incorporated mobile and digital technology - Created a geo-location service for HMS Host and Blue Moon in which frequent travelers could register online via Facebook and automatically receive a text message upon their arrival at an airport indicating where they could enjoy a Blue Moon Bel

• Managed national retail marketing initiatives for Coors Light, Miller Lite, and Keystone Light racing programs • Led team to develop best-in-class retail marketing campaigns from concept to execution (both thematic and promotional) - Coors Light NASCAR was among the top-selling retail programs of 2008 with approximately $3.5 million spent on POS elements by the field and distributors • Managed print, radio, and OOH development for Coors Light NASCAR sponsorship