Lifestyle

Outdoor

Snow

Action sports

Craft beer

Outdoor sports

Outdoor lifestyle

Building relationships

I have been in the marketing industry for over 10 years. Most recently I was the Director of Sales and Marketing for Storm Mountain Media (Freeskier Magazine, Snowboard Magazine, Storm Studio). Core specialties include brand strategy, promotions, experiential events, and path-to-purchase strategy. Avid Skier and outdoor enthusiast.

Freeskier Magazine | Snowboard Magazine | Storm Studio

• Development of action sports marketing arm of the company to compliment FREESKIER and SNOWBOARD media properties
• Responsible for managing client marketing budgets totaling over $1 Million
• Responsible largest new business win for the company in 2016
• Led team on planning, concept development, and program execution including: custom website development, international consumer-facing promotions, social media strategy, custom publications, and experiential marketing initiatives

Director of Sales & Marketing

Heavy focus on eCommerce strategy and execution. Lead internal team on creative development of eCommerce content, as well as eRetail media. Current clients include: P&G (Gillette/Old Spice/Secret), Wrigley (Skittles/Starburst/5 Gum/Extra/Orbit), Starbucks, and Lifescan.

Digital Account Supervisor

MillerCoors Customer Marketing Team
•	Apply insight-based thought-leadership to retail marketing plans for Small Format, Large Format, and On-Premise Key Accounts
•	Lead internal and client teams on path-to-purchase strategy and identify opportunities for digital shopper marketing integration
•	Coach 3 Account Executives and lead program development for 10 of the 21 MillerCoors Key Accounts
•	Guide partner agencies to assure 360° alignment on all programs

Account Supervisor

MillerCoors Channel and Customer Marketing Teams
•	Worked directly with MillerCoors Brand teams, Field Sales, and National Account Executives to develop strategic programs which addressed specific channel and customer objectives
•	Assumed critical role in developing a strong relationships for MillerCoors with Caesars Entertainment Properties on a national level
-	Developed a skiing/snowboarding big-air show to launch the Coors Light Aluminum Pint in Las Vegas. The event boosted Coors Family of Brand Sales at Caesars Palace by 306% VS year ago and was considered the best event execution in recent memory by the VP of Event Marketing at Caesars Entertainment.
•	Developed several programs which seamlessly incorporated mobile and digital technology
-	Created a geo-location service for HMS Host and Blue Moon in which frequent travelers could register online via Facebook and automatically receive a text message upon their arrival at an airport indicating where they could enjoy a Blue Moon Bel

Senior Account Executive

•	Managed national retail marketing initiatives for Coors Light, Miller Lite, and Keystone Light racing programs
•	Led team to develop best-in-class retail marketing campaigns from concept to execution (both thematic and promotional)
-	Coors Light NASCAR was among the top-selling retail programs of 2008 with approximately $3.5 million spent on POS elements by the field and distributors
•	Managed print, radio, and OOH development for Coors Light NASCAR sponsorship

Account Executive

Program Coordinator, Partida Tequila
•	Managed nine field ambassadors and client throughout a comprehensive multi-region influencer program
•	Analyzed program results and worked with client to provide future program recommendations

Program Coordinator, Coors Light
•	Managed eighteen event teams based in key Northeast markets
•	Reviewed experiences and best practices with event teams, On-Premise Representatives, and distributors to assure flawless event execution
•	Managed promotional expenses for every market to maintain alignment with program budget
•	Planned and managed several Coors Light Maxim Girl Search parties in CT, MA, NJ, NY, and PA

Program Coordinator

Trent Killian is a Director of Sales & Marketing at Storm Mountain Media in Denver, CO.

Trent Killian

Trent Killian

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