Tony Lozano

Sales Specialist

2024 – Present

Field Marketing Assistant

2023 – 2024

Under instructions and guidance provided by field marketing manager and field marketing coordinator, I maintain an expert understanding of the Petalfast brands im scheduled to represent including product details, brand mission/values, and related general cannabis knowledge. I conduct consumer-facing marketing activations such as in-store demos, staff training and events. Through these activations I increase brand awareness at retail, engage and educate customers, drive in-store sales and build customer loyalty. I also communicate to customers key selling points, product effects and use-cases, and proper dosing of cannabis products represented.

Driver

2023 – 2023

As a driver at Glass House, I played a pivotal role in ensuring the seamless and efficient transportation of cannabis plants at all stages, from clones to harvest, as well as finished products to designated destinations throughout the state. My primary responsibility was to oversee the transportation logistics, maintain vehicle integrity, and uphold strict compliance with all state regulations governing the cannabis industry.

Field Marketing Manager

2022 – 2022

- Reactivated all field activities in the So Cal territory to better engage with budtenders and consumers. - Created a demo calendar to support sales efforts in the field. - Built and maintained relationships with current & target accounts. - Utilized existing relationships to help open new doors for the brand.

Brand Manager | ReCreate Cannabis

2020 – 2022

- Gather and discuss consumer and product trends in cannabis and wellness categories with the leadership team. - Analyze category performance on an weekly basis. - Help to create key product tracking documents and calendars. - Assist in staff trainings as well as onboarding a state wide field marketing team to help push sell through.

Budtender

2020 – 2020

Sales Operations Manager

2018 – 2019

My overall responsibility with Toast is to support and enable the front line sales team to sell better, faster and more efficiently. Also to work with accounts to achieve consistent sell through numbers by merchandising on the shelf and selecting the right product assortment. Tasks include: - Working to ensure that all sales materials are up to date and accessible to the team. - Provide training support, track in store displays, inventory and marketing assets for all active accounts. - Coordinate ambassador program to meet our in store demo demand. - Identify events and opportunities for brand partnerships – assessing against brand / budget

Graphic Design Consultant

2002 – 2019

I have been working in the design industry since 2002, gaining experience in various aspects of design throughout my career. My expertise includes screen printing, digital color separation, CAD creation, catalog layout, logo design, trend forecasting, sales presentations, and both design and product briefs. Over the past 17 years, I have focused on the resort wear, accessories, and footwear/fashion industries.

Sales Representative

2017 – 2018

I developed strong relationships with retail dispensaries in my assigned territory and sold in all products under the Flurish brand.

Product Developer Mens Bags

2017 – 2017

I work alongside the Director of product development on all day to day tasks.

These tasks included: - Communicating with domestic and overseas vendors/factories regarding all aspects of the development process. - Follow-up with vendors/factories on all styles and communicate any changes or additional details in a timely manner in order to keep projects on schedule. - Photograph product for website and marketing materials. - Create detailed spec sheets for all new products that would be sent to the factory.

Regional Merchandise Manager, Americas

2015 – 2016

I was responsible for driving a profitable and relevant product assortment that brought the K-Swiss brand and product vision to life at the retail setting. Duties included: - Execute seasonal line planning (process/calendar, line lists, buy support planning, forecasting) - Build product assortments through editing the global line with the goal of meeting revenue and profitability targets for the Americas region (Canada, US and Latin America) - Bring a high level of execution in regards to pricing and distribution strategies so to ensure that the right products are being delivered to the right retailers at the right price. - Use key performance indicators to continually improve results. - Communicate North American marketplace insights to influence global merchandising and product creation activities through knowledge gained via consumer and account feedback. - Identify key regional seasonal needs and execute Quick To Market packages as needed. - Owned the seasonal line management to drive efficiencies in forecasting, pricing, flow and style count. - Act as a key partner to the North America sales team at all stages of the sales and GTM process. - Travel to key account meetings with sales executives to help present product and share the seasonal stories and concepts with our buyers.

Product Line Manager UGG Men's Footwear/Bags

2011 – 2015

Duties include overseeing the entire product lifecycle from season to season. - Maintaining a detailed understanding of my categories business. - Historical volume, current plan and future plans and goals. - I have the ability to analyze successes, failures and opportunities. I would routinely conduct marketplace analysis of competing brands and trends to ensure that we are not missing anything in the line. - Perform lineplan analysis to ensure a well merchandised line including sku productivity, segmentation and competitive pricepoints.

- Achievements include Introducing a new outsole technology (Treadlite by UGG ) that was released in Spring 2015. - Presented product to global team of 400+ people, twice a year.

Accessories Manager

2009 – 2011

- Head of brand accessories line as well as two licensed accessory lines - Assisted in R&D, design and development in bringing products to market - Worked closely with factory counterparts in all phases of development - Designed and executed build out of trade show booths in 2010 and 2011

U.S. Sales Manager

2006 – 2009

- Managed eight sales reps throughout the US - Covered 11 states without sales representation. - Specialized in maintaining existing relationships as well as building new ones. - Keep regular communication with retailer base. - Provide regional reps with sales reports and analytics in order to drive business and produce top results. - Forecasting of territory business on a seasonal basis.

Associate of Science - AS

2024 – 2026