Tom Wood
Senior Marketing Associate · Fulmer & Company
Vancouver, BC
In My Own Words
A digital creator, producer, and problem solver. I see the beauty of design merged with the possibilities of technology to create functional solutions that drive results. My experience is rooted in the production environment where I have a deep understanding of media technologies and the value of high-quality content. I believe entrepreneurial success drives our wider economy forward and I understand the role I play in that. Marketing - Define your audience, earn their trust, engage in their needs and contribute to a lasting successful relationship. The channels change but the principals do not. I believe in marketing opportunities at every touchpoint from every member of a team. I've built a team from the ground up delivering a strategy based on data, driving positive ROI and overall growth. Design - Visually communicating ideas across platforms. I work between 2D/3D environments to create seamless visuals for campaigns online, on social and in print. (Adobe Illustrator, Cinema 4D, Adobe Photoshop) Motion - Produce, direct, edit and animate. I am comfortable pulling together an entire production and polishing the final piece. Live action composited with seamless visual effects or all animation 2D or 3D. (Adobe After Effects, Adobe Premiere, Cinema 4D, Nuke, PFTrack, Final Cut Pro, Adobe Media Encoder) Distribution - Getting the content delivered to the right audience, in the right format. Designing websites to show assets to the world and delivering consistent brand messages across platforms. I produce the final assets used, get them where they need to be. Then I track, monitor and demonstrate ROI. (HTML, CSS, Wordpress, Facebook Business Manager, Twitter Ads, Google Analytics, iTunes Connect, Google Developer Console) Google Analytics Certified Technology - An aptitude and passion for understanding and evaluating emerging technologies. I get stuck, learn what I can, then find talented individuals to work with to implement a viable solution. Team - I am at my best when working with a passionate, skilled, performance team, and will always make decisions to support the greater goal over personal gains.
Work Experience
Senior Marketing Associate
Fulmer & Company2021 – Present
Canada
Marketing and Business Development support for the Fulmer & Company portfolio and partners
Marketing Director
RTOWN2017 – 2021
Vancouver, BC
Providing strategic account direction to drive results, growth and customer satisfaction.
Producing credible, relevant and engaging video content that tells our story and drives action. Built business academy (http://learn.rtown.ca) inline with vision and values of supporting entrepreneurs. Produced over 100+ hours of video training and leveraging into an inbound content resource.
Problem solving code, UX, scripts, ads, content, and integrations for key accounts. Supported customer success with product direction and strategy.
Leading a team of marketers creating content, qualifying opportunities and delivering ROI on marketing spend. Making strategic decisions on personnel and resource allocation. Built and tracked end to end user journey with clear and positive ROI.
Constantly refining the tech stack to drive our own marketing and operations. Accountable for the IT operations and integrations used day to day at RTOWN.
Designed and produced all sales collateral and website with ongoing iterations.
Marketing and Communications Manager
RTOWN2015 – 2017
Implementing key marketing and lead generation initiatives. Developing a team to deliver useful and engaging events to support local entrepreneurs.
Built qualification funnel for new prospects and tracking framework to attribute revenue back to marketing investments.
Maintained IT responsibilities and product support initiatives.
Employee #1
RTOWN2013 – 2015
BC
Built the early stage infrastructure of RTOWN from the ground up. Implemented products, worked with suppliers and strategic partners to find ways to improve customer experiences. Worked directly with customers to bring success with our early products.
Took brand design and promotion as a personal mission and re-wrote the perception of #27aae1 (our blue)
Senior Editor
RTown Communications2011 – 2013
Canada
Creative Direction, Branding, Motion Graphics. Broadcast support and development, Lead Editor
Snowboard Instructor
Whistler Blackcomb2010 – 2012
Whistler, Blackcomb mountain
Teaching groups of Snowboard beginners - intermediates on Blackcomb mountain. Some of the best resort riding I have ever done was with my colleagues in snow school during this time. I developed a deep understanding of teaching theory and tactics.