Tia Chen
Retail Marketing Specialist · Roark
Vista, CAIn My Own Words
Expertise in Brand Amplification | Proven Work Ethic
Known for my unwavering work ethic, I've earned a reputation as a hard worker who tackles challenges head-on. My journey has shaped me into a meticulous problem solver, ensuring that every project I undertake not only meets but exceeds expectations. I have learned a tremendous amount about storytelling through my experience at Roark, and I excel in assisting the brand story come to life in all avenues, fostering a deeper connection between brands and consumers.
Work Experience
Retail Marketing Specialist
Roark2022 – 2023
- Implemented and executed a rolling POP program for Roark stores and wholesale accounts - Project Manager for sales catalogs across 3 divisions (photoshoots, samples, video shoots, internal deadlines, printing coordination) - Planned brand and wholesale events across Roark men's mainline, and Roark Run Amok - Organized and facilitated samples for all web photoshoots as well as coordinated all DTC assets with the studio - developed a process with the site merchandizer to efficiently get assets on the site - Project manager of wholesale fixtures and custom sections - Project manager of all wholesale windows across all 3 divisions as well as Roark Retail windows for special collections and sales - Processed all marketing promo orders - Collaborated on creative briefs for forward facing content
Marketing Coordinator
Roark2021 – 2022
- Project manager for weekly newsletters - Digital asset manager of all web assets - Sample coordinator for samples across 2 divisions - Coordinated seasonal photoshoots and travel for internal team and ambassadors - Built and facilitated POP for special collections
Store Manager - Los Angeles
Roark2020 – 2021
- Managed store opening and closing procedures - Trained and managed employees on store processes - Maintained a constant working knowledge of product - Merchandized store for optimal sales - Engaged with clients during regular store hours with excellent customer service - Planned and photographed in-store events - Reported daily and monthly numbers and KPIs - Pitched retail marketing ideas to increase traffic
Key Holder - Los Angeles
Roark2019 – 2020
- Managed store opening and closing procedures - Provided excellent customer service and brand knowledge
Social Media Coordinator
Lunya2019 – 2019
- Created photo content for social media (Instagram, blog and Facebook) - Created a social content strategy every week - Reported on growth and other significant KPIs week over week and month over month - Worked closely with the creative team on ad content - Sent out PR packages and correspondence for press releases - Shot photographs on location of talent for blogs and campaign launches
VIP Relations Coordinator
AllSaints2018 – 2019
- Facilitated all press and VIP pulls for the company in North America - Allocated product for gifting and loans - Managed ROIs of VIP and press for all of North America, as well as gifting budgets - Scheduled appointments and interacted with stylists daily - Maintained constant working knowledge of product, while tracking placements in press and all social media outlets
