Kelsi Dugas
Sales and Partnership Marketing Specialist · lululemon
San Diego, CA
In My Own Words
"Adventure," as a verb, is defined as the exploration of unknown or unusual territory. I strongly believe that life is an adventure, both personally and professionally. In both aspects, one needs to take risks, challenge themselves, and continually lean into the unknown to grow and explore. I define myself as an adventure enthusiast. In my experience, I've learned that every good adventure has an even greater story accompanying it. I've also learned that great stories are always backed by strong relationships. As my career progresses, I am determined to combine my experience, education, and love of bringing people together to create powerful brand partnerships that spark new relationships and tell meaningful stories, taking consumers on an adventure.
Work Experience
Educator
lululemon2019 – Present
-Implemented effective visual merchandising strategies to create compelling in-store displays that enhanced the customer shopping experience. -Cultivated an inclusive environment to foster relationships and increase customer loyalty. -Orchestrated a virtual relay race for 50+ employees, brand ambassadors, and friends to participate in. Participants ran more than 500 miles in one weekend.
Wholesale Account Manager
Rylee & Cru2022 – Present
-Manage 200+ domestic retail partners across the Midwest -Consistently exceeded sales targets by generating strategic account management and client relationship-building -Conduct market research to ensure line plans and new product assortments are aligned with customer preferences and market demands -Collaborate with cross-functional teams to plan, merchandise, and market Rylee + Cru pop-up events across the US
Public Relations Account Manager
Scout's Agency2021 – 2022
-Increased awareness of clients via omnichannel public relations strategies including traditional press and podcasts -Managed eight client accounts simultaneously growing time management skills -Wrote captivating pitches to persuade and connect podcast hosts and journalists with clients on a value basis -Secured and scheduled 8-16+ podcasts per week between all clients
Social Media & Media Relations Intern
Olive Creative Strategies2021 – 2021
-Created weekly content calendars and managed engagement for four different client accounts on Instagram and Facebook. -Tracked and reported all press and broadcast media coverage on a daily sharing results with clients.
Partnership Marketing Intern
Power Digital Marketing2021 – 2021
-Fostered and maintained relationships with affiliate partners. -Created reports of coverage, ROAS, top-performing content, and other metrics to strategize media pitches and placements. -Developed affiliate partner optimizations by sending timely pitches of key trends and promotions. -Secured 5+ media placements for clients each month via pitching and follow-ups.
Peer Advisor
San Diego State University2020 – 2021
Increased the success of the School of Journalism and Media Studies students by holding office hours via Zoom to answer questions, comments, and concerns about the next steps to take toward graduation.
Public Relations Specialist
Glen M. Broom Center for Professional Development in Public Relations2020 – 2020
Kelsi served as logistics lead and as a member of the messaging and publicity team to implement a strategic plan for (X), a San Diego management consulting firm. Throughout the campaign, they created and conducted a national survey, drafted an insight report and hosted a webinar. They earned local and international media coverage from five different organizations increasing (X)'s media coverage by 150%.
Recreational Supervisor
Gold Coast Gymnastics2015 – 2019
Kelsi recognized students’ areas for growth and developed training programs for more than 100 gymnasts. She also made schedules, conducted quarterly benchmarks to assess gymnasts' skills and modified procedures to introduce efficient ways to organize all programs provided by Gold Coast.
Academic Tutor
San Diego State University2018 – 2019
Kelsi drove student-athletes to excel in their academics through tutoring sessions to review material, create study plans and manage schedules. She specialized in writing, mathematics and social sciences.