Theresa LaVelle
Director of Marketing · Fort Myers Brewing Company
North Port, FL
Work Experience
Graphic Designer
Skechers USA2018 – 2023
-Conceptualize, design and execute graphics and prints -Formulate concepts and render illustrations for seasonal workbook covers and inside page layouts -Interpret brand aesthetic and work from conception of ideas through to the completion of the line and catalogs -Create complete illustrations by combining painting, hand-drawn and digitally created images ready for print
Brewery Graphic Designer and Marketing Manager
Fat Point Brewing2015 – 2017
-Responsible for executing successful marketing plans and creating Fat Point Brewing's public face in the market -Researched, selected and managed vendors to produce collateral materials, POP, merchandise, and other items printed or produced by external vendors -Responsible for all photography, graphic design, copywriting, and development of merchandise for Fat Point Brewing and sister brewery -Proactively managed Fat Point Brewing's social media presence, including making posts, responding to inbound messages, social comments and consumer reviews
Lead Graphic Artist/ Marketing
Whole Foods Market2014 – 2015
-Produced and maintained illustrated chalkboard signage for all departments, adhering to Whole Foods Market brand standards -Created flyers, calendars, and other marketing materials as needed, within regional graphic guidelines
Graphic Designer
Fox Head, Inc.2011 – 2014
-Developed bold new emerging graphics, repeat prints, and trims -Assisted with creating and presenting seasonal vibe presentations for inspiration and direction of design departments -Worked directly with vendors on approvals for counter and production samples. Worked with the product development team to review strike-off's and make corrections for production -Worked both in-house and remotely. Managed multiple projects, across several categories, within the expected timelines
Senior Graphic Designer
The La Jolla Group2007 – 2011
-Created and developed graphics and repeat prints for multiple brands, including ...LOST Clothing, FMF Racing, Metal Mulisha, In God's Hands, etc. -Developed trims, hangtags, and main label packages at the start of each year -Set up PO's to order blanks and salesman samples at the start of every season -Worked closely with vendors to develop new bodies and successfully execute the production of styles -Constantly researched trends in art and fashion, including a variety of screen printing techniques, washes, and body styles for tees and sportswear -Managed freelancers and interns on a daily basis -Assisted in all fittings to be sure designs were carried out successfully -Assisted in all photoshoots and events, and provided effective direction to be sure the accurate image of the brand was being displayed -Worked as a live artist at ASR, Surf Expo, and other industry events
