Sumie Inoue Haase, MA, SCPM
Director of International Market Development @ JanSport, VF Corporation |
Orange County | US
Skills
- Business Profitability
- Business Correspondence
- Assortment Strategies
- Product Knowledge
- Product Presentation
Interests
No information
Summary
Activity
Work experience
VF Corporation
Director of International Market Development, JanSport | 06/2019 - Current
Director of International Market Development (2019-Current) (Denver, CO office) (Remote, CA)
Head of International Sales (Interim Position) (2018-2019) (Carlsbad, CA)
Expand and manage international markets including APAC, LATAM and ME for JanSport, Eastpak and Eagle Creek brands.
• Streamline and develop each brand’s business model (Distributorship model and Licensee model) to be most effective and efficient.
• Increase globalization of both brands by collaborating with internal stakeholders.
• Develop and maximize sales while enhancing and protecting the integrity of the brand.
• Establish right pricing and operational processes based on market trends to grow each marketplace.
• Prospect and bring in new partners for new markets.
• Negotiate and execute/renew agreements.
Eagle Creek
International Sales Management (Interim Role) | 11/2018 - 05/2019
Expanded and managed international regions including APAC, LATAM and ME.
• Streamlined License business processes and establish new SOP as necessary.
• Increased globalization of the brand by collaborating with internal stakeholders.
• Developed and maximized sales while enhancing and protecting the integrity of the brand.
• Established right pricing and operational processes based on market trends to grow each marketplace.
• Prospected and brought in new partners for new markets.
• Negotiated and executeed/renewed agreements.
SKLZ
Senior Director - International Marketplace | 05/2016 - 10/2018
Developed and managed international regions including APAC, LATAM, EMEA and Canada.
• Participated in executive team meetings as member of the company leadership team.
• Turned around APAC and LATAM to profitable business in less than 1 year and the entire international marketplace in less than 2 years.
• Spearheaded to implement new business model fro the existing business model, which led the business to profitability.
• Prospected and brought in new partners to expand our market coverage.
• Developed and implemented marketplace strategies by working cross-functionally with operation, planning, finance, product, marketing, legal and sales.
• Established right pricing and operational processes to grow each marketplace.
BCBGMAXAZRIAGROUP
Sr Project Manager, PMO (Contact) | 01/2016 - 04/2016
Oakley
Global Business Development Program Manager | 04/2010 - 10/2015
Developed and implemented strategic projects to drive US and international market growth.
• Spearheaded global strategic projects that are aligned with corporate strategies.
• Established a subsidiary office in China and re-launched the brand.
• Created and implemented Chinese retail operation and logistics model, which resulted in more than 50% reduction in overhead cost and shorten lead time to start the local business.
• Conducted a competitive analysis to evaluate the international business that affects profitability growth and productivity, followed by monthly international market visits to ensure improvements are made.
• Collaborated and supported with Asia Pacific distributor buy-out projects.
• Created and implemented entire policies and procedures such as Employee Handbook, Operation Manual, Inventory & Fulfillment Guidelines for Chinese subsidiary.
Under Armour
Business Development Manager | Product Management | 04/2006 - 04/2010
Asia Pacific Business Development Manager (2009-2010)
Business Analytics Team (Cross Functional Management Program) (2010)
Japan Business Manager (2008-2009)
International Product Line Manager (2006-2008)
Led international business growth and managed operations for Asia Pacific region.
• A chosen member of Corporate “Think Tank” team (cross-functional team consisted of 15 members handpicked by the top executive team).
• Increased the number of doors in the existing distribution channel by +30% in 1 year.
• Prospected and opened new distribution in Asia Pacific region with brand right partners.
• Developed and implemented regional brand development strategic plans.
• Grew the Japanese market to the 2nd largest after US in 1 year by growing its sales by +120%.
• Improved APAC profitability by +80% in 2 years.
• Researched and created market right products for Japan and Canada.
Fendi Timepieces
International Sales & Marketing Manager | 03/2003 - 03/2006
Managed worldwide marketing communication campaign and sales & merchandising development programs. Oversaw a direct sales territory. Licensing Management: Licensee representative to the brand.
* Increased direct sales territory by 250% in 2 years.
* Planned and expedited large-scale, multi-media marketing and promotional programs for 50+ countries including major markets such as US and Japan.
* Hired, trained and supervised 5 employees; 3 in the US, 1 in Japan and 1 in Guam.
* Managed 15+ international distributors.
Calvin Klein Inc.
Licensing Coordinator | 11/1999 - 03/2003
Managed licensee and distributor partners for Eyewear, Home Collection, cK Jewelry, cK Footwear, Calvin Klein Collection, cK Handbags.
Education history
New York University
Certificate
University of Southern California
BA
New Horizons Computer Learning Center
Certificate
California State University, Long Beach
MA
Stanford University
Stanford Certified Project Manager
