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Director of International Market Development @ JanSport, VF Corporation | 

Top Management

Result-oriented strategic marketplace development leader with expertise driving revenue growth globally. Over decade's experience implementing sales strategies, building markets and managing partners and internal sales force. Proven to launch and expand consumer products into new marketplace including International markets. Capability to think about a big picture and can build scalable strategies. Known for ability to establish rapport and credibility with teams around the globe and cross-functional teams. Key competencies and unique strengths includes: • Market Strategy | Sales Management • International (APAC, LATAM, EMEA, Canada) • Brand Development • Licensing • Product &amp; Merchandising Management • Market Entry Plan and Execution • Full P&amp;L • Partnership Negotiations • Bilingual (English – Japanese)peration Expertise

Director of International Market Development (2019-Current) (Denver, CO office) (Remote, CA)
Head of International Sales (Interim Position) (2018-2019) (Carlsbad, CA)
Expand and manage international markets including APAC, LATAM and ME for JanSport, Eastpak and Eagle Creek brands.
•	Streamline and develop each brand’s business model (Distributorship model and Licensee model) to be most effective and efficient.  
•	Increase globalization of both brands by collaborating with internal stakeholders. 
•	Develop and maximize sales while enhancing and protecting the integrity of the brand.  
•	Establish right pricing and operational processes based on market trends to grow each marketplace. 
•	Prospect and bring in new partners for new markets. 
•	Negotiate and execute/renew agreements.

Director of International Market Development, JanSport

Expanded and managed international regions including APAC, LATAM and ME.
•	Streamlined License business processes and establish new SOP as necessary.  
•	Increased globalization of the brand by collaborating with internal stakeholders. 
•	Developed and maximized sales while enhancing and protecting the integrity of the brand.  
•	Established right pricing and operational processes based on market trends to grow each marketplace. 
•	Prospected and brought in new partners for new markets. 
•	Negotiated and executeed/renewed agreements.

International Sales Management (Interim Role)

Developed and managed international regions including APAC, LATAM, EMEA and Canada. 
•	Participated in executive team meetings as member of the company leadership team.  
•	Turned around APAC and LATAM to profitable business in less than 1 year and the entire international marketplace in less than 2 years. 
•	Spearheaded to implement new business model fro the existing business model, which led the business to profitability.  
•	Prospected and brought in new partners to expand our market coverage. 
•	Developed and implemented marketplace strategies by working cross-functionally with operation, planning, finance, product, marketing, legal and sales.  
•	Established right pricing and operational processes to grow each marketplace.  



Senior Director - International Marketplace

Sr Project Manager, PMO (Contact)

Developed and implemented strategic projects to drive US and international market growth. 
•	Spearheaded global strategic projects that are aligned with corporate strategies.  
•	Established a subsidiary office in China and re-launched the brand.  
•	Created and implemented Chinese retail operation and logistics model, which resulted in more than 50% reduction in overhead cost and shorten lead time to start the local business.  
•	Conducted a competitive analysis to evaluate the international business that affects profitability growth and productivity, followed by monthly international market visits to ensure improvements are made.  
•	Collaborated and supported with Asia Pacific distributor buy-out projects.  
•	Created and implemented entire policies and procedures such as Employee Handbook, Operation Manual, Inventory & Fulfillment Guidelines for Chinese subsidiary. 


Global Business Development Program Manager

Asia Pacific Business Development Manager (2009-2010)
Business Analytics Team (Cross Functional Management Program) (2010)
Japan Business Manager (2008-2009)
International Product Line Manager (2006-2008)
Led international business growth and managed operations for Asia Pacific region.  
•	A chosen member of Corporate “Think Tank” team (cross-functional team consisted of 15 members handpicked by the top executive team).  
•	Increased the number of doors in the existing distribution channel by +30% in 1 year.   
•	Prospected and opened new distribution in Asia Pacific region with brand right partners.   
•	Developed and implemented regional brand development strategic plans.
•	Grew the Japanese market to the 2nd largest after US in 1 year by growing its sales by +120%.  
•	Improved APAC profitability by +80% in 2 years. 
•	Researched and created market right products for Japan and Canada. 


Business Development Manager | Product Management

Managed worldwide marketing communication campaign and sales & merchandising development programs.  Oversaw a direct sales territory.  Licensing Management: Licensee representative to the brand. 
* Increased direct sales territory by 250% in 2 years.
* Planned and expedited large-scale, multi-media marketing and promotional programs for 50+ countries including major markets such as US and Japan. 
* Hired, trained and supervised 5 employees; 3 in the US, 1 in Japan and 1 in Guam.
* Managed 15+ international distributors.

International Sales & Marketing Manager 

Managed licensee and distributor partners for Eyewear, Home Collection, cK Jewelry, cK Footwear, Calvin Klein Collection, cK Handbags.

Licensing Coordinator

Sumie Inoue Haase, MA, SCPM is a Director of International Market Development JanSport, VF Corporation at VF Corporation in Orange County, California.

Sumie Inoue Haase, MA, SCPM

Sumie Inoue Haase, MA, SCPM

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