Steven Binns
Marketing Manager · Hestra Gloves
Wheat Ridge, CO
In My Own Words
Marketing professional with a decade of experience with an emphasis on branding, content creation, storytelling, social media, and event management. My passion for skiing, the outdoor industry, and non-profits have driven my career to where it is
today. Thrives in creative and collaborative environments where my skills can be incorporated into one common goal.
Work Experience
MARKETING MANAGER
National Ski Patrol2018 – 2022
• Manage all internal and external marketing efforts • Manage partnership with Subaru of America including selection and management of brand ambassadors, yearly marketing calendar, content creation, and storytelling • Collaborate with graphic designer on swag, print materials, and magazine spreads • Supervise social media accounts, blogs, and podcasts • Plan all aspects of NSP's biennial conference (400% revenue above budget) • Tell the NSP partnership story for brands including Subaru of America, Patagonia, WeatherTech, Tin Cup Whiskey, and Smith Optics to fulfill contractual obligations • Spearheaded Warren Miller Entertainment tour campaign targeted toward external recruitment and general brand awareness • Liaison for non-fiscal partners including Wasatch Backcountry Rescue, Protect Our Winters, Share Winter, and She Jumps • Oversee trade show booths including Outdoor Retailer and Subaru Winterfest • Maintain brand portal including national and regional recruitment campaigns and kits
MEETINGS & EVENTS MANAGER
American Cheese Society2012 – 2018
Organized and managed all of American Cheese Society's events, while also working on day to day marketing • Successfully planned and executed all aspects of annual conference generating over $1m in revenue including management 100+ volunteers and staff • Managed social media accounts including Facebook, Instagram, and Twitter • Drafted membership emails and external press releases • Sponsorship management including Whole Foods and Kroger ($500,000) • Implemented 2013 ACS rebranding • Worked with external PR firms to promote annual conference
