Steve Harper
Director, Brand Content & Marketing · MultiSport Mojo Media
Phoenix, AZ
In My Own Words
My name is Steve Harper and I’ve led marketing strategy, brand creative, and thought leadership at top brands like Magellan Health, Intel, Merck, and Eli Lilly. I have a Master’s degree in Digital Audience Strategy and can effectively lead large-scale inbound/outbound marketing strategy and execution with the best of the best. • Drive strategic and tactical brand marketing initiatives • Innovate brand and product marketing strategies • Align today’s digital marketing roadmaps and the customer journey • Create positioning, promotions, and assets that competitors crave • Interpret actionable analytics My work works. Imagining, innovating, inspiring.
Work Experience
Director, Brand Content & Marketing
MultiSport Mojo Media2018 – Present
• Driving 10% month-over-month growth in bottom-line traffic, leads, and revenue by initiating inbound/outbound 360-degree multi-channel content and marketing strategy. • Driving page-one search results versus established industry content leaders utilizing expertise in digital analytics, competitive analysis, and SEO/content marketing. • Generated 30k+ visits and 120k+ ad impressions a month by launching 5 digital brands. • Directing demand/lead generation thru multiple channels driving top-tier engagement including SEO content, email, social, digital ads, and podcast. • Created additional 4-8% revenue opportunities by negotiating digital retail partnerships.
Manager, Marketing & Communications
Phoenix Children’s Hospital Foundation2017 – 2018
• Drove record $1.4M revenue by reimagining annual event promotion and execution. • Drove record $1.6M revenue, 100,000+ impressions, and new lead gen tool by conceptualizing, negotiating, and executing all new multi-channel “GivingTuesday” marketing campaign in partnership with the Arizona Cardinals and NBC affiliate > news takeover, viral video series, display and search ads, and organic and paid social posts. • Co-directed annual end-of-year revenue/demand/lead generation campaign driving record engagement and revenue across broadcast, radio, outdoor, digital ads, and social. • Fostered needed trust with sales team by reimagining market leadership sales library.
Vice President, Marketing
CapPlus Technologies2016 – 2017
• Delivered 34% increase in revenue and 62% increase in orders by identifying new audiences and executing on strategic marketing channel enhancements. • Drove dramatically improved market leadership position by executing a top-to-bottom brand identity refresh including logo, signage, digital advertising, e-campaigns, web, print, video, event, social, sales communications, and thought leadership.
Vice President, Marketing
Magellan Health2008 – 2016
• Drove category-leading marketing strategy, brand campaigns, and demand generation turning a $10M company into a $100M acquisition, a 5x team increase, and an influential seat on the Magellan Health executive team leading brand initiatives. • Delivered 1600% increase in annual event attendance, 500% increase in lead gen events, 200%+ increase in webinar attendance, and 2x industry average email open rates. • Launched two market-defining brands driving identifiable industry leadership and differentiation thru strategic B2C-oriented marketing strategy in traditional B2B market.
President, Owner
SHCDAZ Marketing Consulting2006 – 2008
• Consulted on brand strategy and brand creative assets for multiple clients. • Created and executed brand development for multiple clients. • Developed sales collateral and presentation materials for multiple clients.
Senior Marketing Manager
Intel2000 – 2006
• Imagined to life innovative, high-profile collaborative strategic promotions with exceptional results in industry leadership, demand generation, and partner/Intel brand visibility: - Ironman > Captured 8M viewers and spawned 100+ new events with live coverage by creating the first-ever 18-hour live broadcast of the Ironman World Championship. - Sundance > Drove a digital paradigm shift in entertainment delivery by streaming and promoting first-ever movie premiere to a packed house of Hollywood’s elite. - US Presidential campaign > Drove a digital paradigm shift in news outlet delivery.
