Stefanie Kamm
Athlete Manager/Digital Marketing Coordinator · SCARPA
Boulder, CO
In My Own Words
A dynamic, creative, and extremely motivated professional Highly experienced in a multitude of areas in the sports and product marketing industry
Work Experience
Athlete Manager/Digital Marketing Coordinator
SCARPA2017 – Present
- Drives the strategy and creation of the digital marketing strategy - Appraises digital business and makes recommendations on how to meet goals - Creates and executes social media strategy and content campaigns - Monitors site analytics to learn more about the customer habits - Manages customer data base and facilitates digital outreach through email - Cultivates and edits content for SCARPA blog - Makes regular updates to website to support SEO and traffic goals - Manages athlete team within budget and brand goals - Creates strategic athlete plan and makes changes based on performance and ROI - Fosters athlete involvement and ensures commitments are fulfilled
Digital Producer
The Finish Line2016 – 2017
• Manages the conceptualizing, briefing, prioritizing and execution of digital marketing campaigns - Develops marketing strategies to support company and brand product priorities - Researches and continuously studies the target consumer’s interests and behavior - Determines the vision on how to best reach the target consumer at which touch points - Acts as a liaison between global brands and internal marketing teams - Constructs and manages execution plans that outline project scope, milestones, and tasks - Collaborates with design, social, email, advertising, and in-store teams to implement plans - Reports on campaign analytics to determine marketing successes and failures
Running Specialty Tech Rep
New Balance Athletic Shoe, Inc.2011 – 2012
• Served as the marketing link between New Balance and specialty running retail accounts - Trained retail employees on product launches, updates and technology features - Tested, reviewed, and offered product feedback to brand headquarters - Collected market data, supported territory sales goals, and executed in-store marketing plans - Conceptualized and implemented creative ways to increase market share within retailers - Represented brand at industry and grassroots events across the country - Scheduled and taught “Good Form Running” clinics at retail store locations and race expos - Served as a brand ambassador at the Boston, New York, and Chicago Marathons
Field Marketing and Sales Representative
USA Track & Field2009 – 2011
• Represented USA Track & Field organization at national and regional running events across the country - Drove field marketing van, managed budget, and merchandise inventory on van - Booked appearances, planned travel routes, and organized event logistics - Collaborated with Nike to design and produce USATF branded merchandise to be sold online and across the country at USATF sponsored events - Sold Nike product and past Olympic kits at Junior Olympic, regional, and national competitions - Served as an ambassador for the organization, blogging about events and connecting with state associations to produce local event content - Designed digital, print, and merchandise materials for USATF marketing and products
Marketing and Product Coordinator
The Finish Line2006 – 2009
• Managed all website operations including production of e-commerce marketing assets, site creative, blog content, site merchandising, product copy and web analytic reporting. - Created calendar and campaign schedule for site promotions, aligning with marketing support - Developed, executed, and analyzed a comprehensive, ongoing email campaign strategy - Analyzed site visitor statistics, campaign performance and shopping trends - Coordinated photo shoots for marketing materials, served as product expert and creative source during planning, production, and design execution - Wrote technical and lifestyle product descriptions for Finishline.com and ManAlive.com
