Cory Zentner
Digital Marketing Manager & Director of IT · TSR ComSupply
Arvada, CO
In My Own Words
More than 10 years combined experience in Digital Marketing, Information Technology, Digital Brand Development, Agency Relations and providing strategy, innovation, idea generation, leadership and creative direction. Digital Marketing: - Digital Marketing Campaign Management - SEO/SEM - Web Analytics - Content Management Systems - Social Media Marketing Automation - HubSpot - Salesforce - ExactTarget - Radian6 - Constant Contact - ACT! eMarketing Web development - Java - PHP - HTML - CSS Brands Winter Park Resort • Taco John's International • Hardee's • Carl's Jr • Taco Bell • Dunkin Donuts • University of Wisconsin • Bakers Square •TSR ComSupply • Pork Barrel • Zentner Photography
Work Experience
Digital Marketing Manager & Director of IT
TSR ComSupply2015 – Present
• Build, grow and optimize online marketing programs (Programmatic Display, SEM, Affiliate, Paid Social) in order to acquire new customers, increase retention and drive users. • Responsible for the day to day management of the marketing programs • Ensure all online marketing channels are aligned with brand marketing calendars while keeping an eye out for potential issues and/or opportunities • Collaborate with product, business development, artist relations and creative teams to execute new and existing initiatives • Evaluate and recommend new online marketing opportunities and technologies • Negotiate with vendors, publishers and third parties • Provide marketing/ecommerce strategy and direction • Strategic planning and oversight of Social Media efforts www.tsrcomsupply.com
Marketing Manager
American Blue Ribbon Holdings2014 – 2015
Responsible for guiding the ideation, development, design, and implementation of all marketing initiatives in order to drive sales. Utilize strong communication skills to execute the marketing initiatives amongst cross-functional departments and with vendors. Select Contributions • Lead on-going communication and meeting agendas with multiple sources including Operations, Supply Chain, Training, Culinary, Financial Services, IT, POS, Agency Vendors, Printer, and Freelancers. • Conceptualized and develop effective marketing strategies through performing market research and analyzing competitive data. • Manage and lead social media over social/digital campaigns and content deployment strategies. • Update and maintain websites, involved in content updates, SEO, PPC and website manageability effectiveness. • Cultivate influential relationships with cross-functional teams, including 3rd-party agencies, vendors, and regional departments, to drive marketing initiatives
Digital Marketing Manager
HR Group Holdings, LLC2012 – 2012
Lead the development and execution of all digital marketing, advertising and promotional strategies. Directed and managed all PR, web and digital marketing activity related to all brands as well as the development and commercialization of all new products/line extensions. Select Contributions • Responsible for leading the marketing in the development and execution of all marketing, advertising, promotional and new product development strategies ($100 million) with 7% growth rate year over year for the past 2 years. • Developed digital marketing campaigns that tie back to core business objectives across all digital properties including social media, blogs, mobile and advertising. • Responsible for the planning/management of $11 million marketing budget. • Managed agency efforts including media planning, content, and creative. Worked with vendors to maximize presence in DMA’s (Designated Market Area). • Instituted appropriate metrics and reporting systems to
Internet Marketing Coordinator
Winter Park Resort2007 – 2009
Led the Winter Park Resort brand in the digital world by building Winter Park Resorts online presence reflecting its current brand standards Select Contributions • Produced and executed all email marketing activities including daily snow reports, weekly newsletters & direct response email campaigns. • Developed concepts, direct video/photo shoots and manage the editing of online marketing videos to promote Winter Park Resort. • Responsible for the concept, design, and execute web-based multimedia marketing campaigns for effective promotion of company brand. • Designed graphics to support website, blog and social media. • Responsible for the design and development of ad creation for web and print. • Collaborated with the marketing team lead to ensure proper brand positioning • Responsible for photo and video player content that generated over 1 million visitors online. • Effectively increased Facebook users to 52,000 in two years. • Created and maintained
Marketing Representative
Taco John's International2009 – 2009
Manage Marketing efforts to meet P&L goals for Taco John’s Units with combined $330 MM annual branded Sales. Select Contributions • Effectively formulated communication strategies, tactics and action plans for a variety of events and promotions in multiple areas in the United States. Managed Taco John’s Int. partnership programs, sponsorships, and promotions. • Represented Taco John’s Int. by attending key meetings and participating in co-op opportunities as appropriate. • Developed and manage the interactive marketing budgets. • Identified needs for new creative output to include broadcast, print, mobile, digital and in-store. Increased a local and national Facebook following from 40,000 to 76,000 in the community in two years by using multiple online marketing strategies. Manage TJI branded social and websites. Provide crisis management on all social media outlets. • Managed vendors responsible for graphic design, web maintenance, and interactive marketing activities.
