Jeffrey Gaudette
Digital Marketing Specialist/Front-End Web Developer · Billy Reid
Los Angeles, CA
In My Own Words
Work Experience
Marketing Analyst
DraftKings2012 – 2014
• Manage, analyze and optimize display advertising on both mobile and standard platforms including AOL Sponsored Listings and Facebook Ad Exchange • Manage retention email efforts by optimizing the email format, resulting in increased click-through rates and increased spend on-site • Develop, execute and analyze activation, retention, reactivation and nurture email strategies and programs • Manage and create on-site marketing efforts to coincide with paid marketing messages and promotions • Conduct A/B tests on copy, images, offers and demographics to increase conversions and decrease cost per acquisition in all digital channels • Analyze customer lifetime value, traffic and conversions through MySQL to make informed campaign optimization decisions
Quantitative Analyst
Adharmonics2012 – 2012
• Managed and analyzed paid search traffic, leveraging high powered, analytical software developed in-house to contribute to the company’s revenue stream • Synthesized and analyzed site metrics with Google AdWords, MySQL, and Python in addition to the in-house analytics software to discover new strategies to optimize bidding efficiency and improve profit margin • Collaborated with various teams to develop new bidding strategies, programs and campaign management tactics
Analyst
AMP Agency2011 – 2012
• Developed and implemented new indices and metrics to inform optimizations for 13 different clients’ online ad campaigns • Collected and analyzed data from Google Analytics for monthly reports and test campaigns that assessed client strategies and brand health goals • Helped in developing cross-channel reporting methods across the agency’s various digital media groups
