Shannon May

Freelance Marketing Consultant

2015 – Present

I help companies gain a competitive edge with go-to-market plans that build buzz and drive sales. With 12+ years in marketing, I’ve created impactful campaigns for brands like KOA and Bayer.

I leverage my skills remotely, and my goal is to help brands strategize, implement, and optimize impactful cross-channel marketing. I love thinking big and collaborating across teams to transform business ideas into reality, tracking impact every step of the way.

Senior Product Marketing Manager

2023 – 2024

I worked in Product Marketing at ExpertVoice, an outdoor e-commerce company, leading the go-to-market strategy for product releases. My key responsibilities included market research, developing sales enablement materials, training internal teams on new releases, creating external promotions (Webinars/Blog Posts/etc.), monitoring results, collecting customer feedback, and driving adoption throughout the product lifecycle.

Product Marketing Manager

2020 – 2023

Marketing Manager

2018 – 2020

ExpertVoice is a community of more than 1 million experts who are passionate and experienced in their field. They give recommendations, share advice, and discuss their favorite brands and products. ExpertVoice connects these vetted experts with brands to test new products, enjoy exclusive discounts, and provide authentic feedback.

Freelance Account Management Consultant

2017 – 2017

We are a digital marketing and advertising agency focused on clients whose products and services enhance the quality of life and create a healthier world. We love helping clients achieve measurable results through the strategic integration of compelling content and communications channels. But what really excites – and unites – us is our desire to give back. Since our founding in 2008, we have committed to "do well by doing good" and donated more than $5 million in money and time to the causes that our people and our clients are passionate about.

Clients: Bayer Global (Crop Science - Germany, Environmental Science - France)

Senior Account Executive - Activation (Experiential, Digital Contests, Live Events, Sponsorships)

2015 – 2015

Grey was founded in 1917 in the garment district as a one-man retail agency. Today, more than 1,000 people work in our New York office, the flagship of the 96-country network. Grey has expertise in all marketing disciplines, including digital, direct, activation, entertainment, sponsorship, public relations and multicultural. Our philosophy and mission have not changed since our founding. For almost a hundred years, we’ve focused on driving results while attracting attention for our clients, making them remarkable and rich. In other words: Grey. Famously Effective since 1917.

Clients: Canon, HSBC Bank North America, Newmark Grubb Knight, new business

Account Executive - Activation (Experiential, Digital Contests, Live Events, Sponsorships)

2014 – 2015

Clients: Canon, Hasbro, Volvo, UPMC, HSBC Bank, the Whitney Museum, T.J. Maxx, new business

Assistant Account Executive - Activation (Experiential, Digital Contests, Live Events, Sponsorships)

2012 – 2014

Clients: Canon, TNT, Red Carpet Manicure, new business

Activation & PR Intern (Experiential, Digital Contests, Live Events, Sponsorships)

2012 – 2012

Clients: Bosch Auto Parts, Calgon, Canon, Mike's Hard Lemonade, the National Football League, Red Carpet Manicure, Western Union, new business

Social Media Community Manager (Travel & Tourism)

2011 – 2012

Twin America, LLC is a travel and tourism company that was established in March 2009. Together, Twin America is the largest double-decker bus/motorcoach sightseeing, transportation and airport transfer company in the world.

Brands: CitySightseeing, Gray Line New York, CitySights NY, City Experts, GoAirlink NYC

Freelance Event Coordinator

2010 – 2011

• Foursquare Day NYC Co-Planner: Produced event at SideBAR for 200+ attendees, including foursquare co-founders, Dennis Crowley and Naveen Selvadura. Secured sponsorships with Gray Line New York, Tasti D-Lite, Pretzel Crisps, Krista Bedosky Photography and 1-800 Postcards. Stayed under a $100 budget.

• Foursquare Summer Social: Organized followup event for 50 NYC foursquare users at Sky Room in Times Square. Secured the rooftop venue, drink specials and a sponsorship with Krista Bedosky Photography. Distributed LIVESTRONG bracelets and raised $50 for Team LIVESTRONG, my 2011 ING New York City Marathon charity.

• August NYC Foursquare Meetup: Coordinated event for 24 foursquare users at Southern Hospitality, Justin Timberlake's restaurant and bar in NYC. Secured the venue and drink specials.

• FRS Healthy Energy Brand Ambassador: Enthusiastically represented Lance Armstrong's product during a week long campaign at The Today Show and NBC Experience Store. Created a "buzz" with consumers, hung promotional materials, sampled product and managed over 12,000 units of inventory.

• Roger & Gallet Event Supervisor: Supervised 4 models who distributed 1,000+ roses during a Valentine's Day Promotional Campaign at Duane Reade in NYC.

Social Media Intern

2009 – 2010

• Published 52 weekly healthy living articles for the website & virtual newsletter • Assisted with Wordpress.org blog design & posting logistics for 17 virtual interns • Contacted 5 food bloggers to review the book: "Eat Well and Be Fabulous"

Scoop Shop Promotions Intern/ Shift Leader

2008 – 2010

• Administered store’s Twitter account to promote exclusive daily specials & ice cream facts • Represented B&J’s at the 2010 Alachua County Charity kickball tournament • Involved in rebranding and grand opening launch of the Caffeine Bar • Documented and finalized $1,500+ daily total cash/ credit card sales reports

Marketing Intern

2009 – 2009

• Performed general administrative duties & input 300+ contacts into online database • Developed event sponsorship packages and 200 volunteer passes for annual fundraiser

Bachelors

2006 – 2010

Completed German language courses A1.2-2.2

2018 – 2018

Product Sampling Webinar Event

Developed engaging content and led a B2B webinar to boost awareness and trial of Product Sampling with ExpertVoice brand partners.

3-City Media Event Tour

Managed the client's budget, run-of-show, and logistics for Canon's City Senses multi-city event, which partnered with a local celebrity and photographer in each city.

Micro-Influencer Marketing Campaign

Oversaw Outdoor Research's Product Sampling Campaign of their new Freewheel Mountain Bike apparel collection on behalf of ExpertVoice. We hand-picked 35 participants from a pool of qualified applicants. “The ExpertVoice team did a phenomenal job of vetting and narrowing down to a highly desirable and qualified set of candidates who were genuinely excited about being the first to test the new product,” said Courtney T. (OR client).