Chris Clark
Brand Consultant · All Points All Seasons
Seattle, WA
In My Own Words
Experienced leader and collaborator in strategic business, sales, marketing and product planning in the specialty Outdoor, Snowsports and Active Lifestyle markets. North American expert with demonstrated track record working across global markets and channels. Motivated by customer relationships, insights and engagement. SPECIALTIES Customer Experience and Customer Relations | Voice of the Customer | Inventory Forecasting | Revenue Forecasting | Partnership Creation and Management | New Product Launch Strategic Planning | Team Leadership | Strategic Vision and Planning | Competitive Landscape/Trends | Communication | Business Development | Branding | Sales Program Planning and Management | Marketing Plan Development | Budget Management | Process Development | Omnichannel Strategy | Channel Conflict Management | Product Line Management | SMU/OEM Business
Work Experience
Founder/Principle
All Points All Seasons2001 – Present
Executive MBA
All Points All Seasons provides a broad range of skills and experiences to help companies strategize for growth, implement effective tactics on any budget, fill short-term resource/skills/process needs, and plan for best longterm value to clients. • Strategic Analysis: Conduct comprehensive market analysis and assess current business strategies to identify strengths, weaknesses, opportunities, and threats, providing clients with a clear understanding of their competitive landscape and market positioning. • Customized Solutions: Develop tailored sales, marketing, and product strategies aligned with the client's business goals and objectives, considering market trends, consumer preferences, and industry best practices to optimize revenue generation and enhance brand visibility. • Performance Optimization: Evaluate existing sales and marketing processes, identify areas for improvement, and implement performancedriven initiatives to enhance sales conversion rates, customer engagement, and overall profitability, leveraging data-driven insights and industry expertise. • Market Expansion: Design and execute market expansion strategies, including new product launches, market diversification, and international expansion plans, enabling clients to tap into new market segments, broaden their customer base, and maximize growth opportunities. • Continuous Improvement: Provide ongoing support and guidance to clients, offering regular performance evaluations, data driven KPI evaluation, and recommendations for continuous improvement, ensuring that the implemented strategies remain responsive to current market dynamics and customer demands.
Global Director of Sales AND Marketing
Genuine Guide Gear2016 – 2018
Spearheaded a global revenue growth strategy resulting in a 30% increase in sales balancing targeted marketing campaigns and inventory allocation. • Led a cross-functional team, fostering a customer-first mindset to align sales and marketing teams, driving significant improvements in productivity and overall performance benchmarks. • Orchestrated three successful product launch campaigns, leveraging market research and consumer insights to identify strategic opportunities and drive market penetration. • Established and nurtured key partnerships with international distributors and domestic retailers, contributing to a 15% expansion in the company's global market presence and brand recognition. • Formulated and executed a comprehensive sales and marketing plan that effectively positioned Industrial Revolution, Inc. as a market leader in 'outdoor commodities', resulting in improved in-stock rates and consumer brand awareness.
• Implemented a targeted market segmentation strategy, leading to a 20% increase in customer engagement and improved sales conversions across various product lines and target demographics. • Collaborated with cross-functional teams to streamline product development processes, resulting in the successful launch of two groundbreaking navigation and mapping tools, driving a 15% increase in overall product revenue. • Spearheaded the redesign of the company's digital marketing strategy, optimizing online presence and brand visibility, leading to a 40% increase in online sales and brand engagement. • Fostered and managed key partnerships with top-tier retailers, distributors, and industry influencers, facilitating strategic collaborations that enhanced market reach and brand recognition within the outdoor industry. • Implemented data-driven sales forecasting models, contributing to a 30% improvement in inventory management and supply chain optimization, ensuring timely product availability and reducing operational costs.
• Responsible for sales strategy that drives revenue growth across all diverse channels including wholesale, distributor, ecommerce (retail/pro/employee), SMU, and government • Plan, direct and manage sales, marketing, and ecommerce resources • Direct strategic relations as it relates to increasing revenue and brand impact • Direct all communications, and marketing strategy and tactics with remote marketing teams amplifying G3's voice and market presence • Identify and leverage competitive positioning and strategic market opportunities as it relates to product, category, and global insights. • Specify new product development, product extension, pricing, and distribution opportunities
Director of Sales - North • Created and managed the overall sales strategy for OR products through America innovative programs and customer-centric policies that drive sales across Outdoor Research, LLC all channels Seattle, WA • Managed North American budgeting and revenue forecasting. 04/15-10/16 • Directly managed North American sales force and accountable for over 60% of company revenue • Partnered with internal and external Marketing teams to drive sell-through results with key retailers and channels • Provided market feedback, including competitive landscape and company positioning from retailer's perspective, to inform new product development, product extension, pricing, and distribution opportunities US Regional Manager • Managed all aspects of sales of Cascade Designs' brands (Thermarest, Cascade Designs MSR, Platypus, ECase, Packtowl, Sealline) with the US outdoor Seattle, WA accounts, including direct oversight of all key accounts and independent 05/14 - 04/15 sales agencies • Aligned three independent business unit strategies over eight brands and translated them into concrete, actionable sales and marketing programs for reps and retailers • Set, monitored, and managed U.S. revenue projections to KPI's that inform key leadership decisions
Manager
Key Account Sales2011 – 2014
teams, managed over 45% of annual revenue, across all eight brands in Cascade Designs Cascade Designs' portfolio Seattle, WA • E-Case and MSR Snow/Alpine Tools Divisions representative ensuring 07/11 - 05/14 strategic consumer/retailer messaging and product priorities, as well as effective communication across the entire brand network • Responsible for supply chain forecasting and operational coordination. • Engaged retail staff with exceptional service and product clinicing ensuring in-store brand advocacy and effective sell-through
Director of Marketing and • Guided winter product development from concept through production, Winter Product including market research, sales forecasting, and price point planning. Development • Managed all aspects of marketing including branding, creative content, SCARPA North America budgets, strategic planning and implementation, advertising, PR, digital Boulder, CO strategy, and social media. 04/05 - 06/11 • Identified market opportunities and strategic alliances that enhanced SCARPA's brand perception. PASSIONS Skiing • In the lifelong pursuit of the perfect run--every day on the snow is a day well spent, no matter the conditions. Mountain Biking • When snow is not on the ground, I routinely work hard and have fun on my mountain bike, embracing the thrills and freedom of the trails. Camping/Backpacking • Exploring our natural world is one of my life priorities. Eating outdoors is a memorable experience that I enjoy sharing with others. Photography • Curiosity and beauty combine from unlikely sources to create shareable visual impressions of personal experiences and perspectives.
Manager
Key Account Sales2011 – 2014
teams, managed over 45% of annual revenue, across all eight brands in Cascade Designs Cascade Designs' portfolio Seattle, WA • E-Case and MSR Snow/Alpine Tools Divisions representative ensuring 07/11 - 05/14 strategic consumer/retailer messaging and product priorities, as well as effective communication across the entire brand network • Responsible for supply chain forecasting and operational coordination. • Engaged retail staff with exceptional service and product clinicing ensuring in-store brand advocacy and effective sell-through
Director of Marketing and • Guided winter product development from concept through production, Winter Product including market research, sales forecasting, and price point planning. Development • Managed all aspects of marketing including branding, creative content, SCARPA North America budgets, strategic planning and implementation, advertising, PR, digital Boulder, CO strategy, and social media. 04/05 - 06/11 • Identified market opportunities and strategic alliances that enhanced SCARPA's brand perception. PASSIONS Skiing • In the lifelong pursuit of the perfect run--every day on the snow is a day well spent, no matter the conditions. Mountain Biking • When snow is not on the ground, I routinely work hard and have fun on my mountain bike, embracing the thrills and freedom of the trails. Camping/Backpacking • Exploring our natural world is one of my life priorities. Eating outdoors is a memorable experience that I enjoy sharing with others. Photography • Curiosity and beauty combine from unlikely sources to create shareable visual impressions of personal experiences and perspectives.
