Nyasha Hopkins
Marketing Analytics MBA · TELUS Digital
Redmond, WA
In My Own Words
Driven by curiosity and a passion for both creativity and analytics, I thrive at the intersection of marketing, technology, and storytelling. With hands-on experience in digital marketing, AI prompt writing, and web development, I help brands connect with their audiences in meaningful, measurable ways.
Currently, I craft precise, engaging prompts for AI models at Telus Digital, ensuring global brands get the most out of cutting-edge technology. Previously, I led web and social media projects at Stride, Inc., where my work boosted engagement by over 85% and supported a major website migration. As a creative entrepreneur, I founded a stained glass art business, building a loyal customer base and reaching thousands through digital campaigns.
I hold an MBA in Marketing Analytics and certifications from Google, Meta, and OMCP. Whether I’m optimizing content, building brands, or diving into data, I bring an entrepreneurial spirit, a collaborative mindset, and a commitment to turning insights into action.
Let’s connect if you’re passionate about marketing innovation, data-driven strategy, or creative storytelling!
Work Experience
SME Generative AI Specialist
TELUS Digital2024 – 2025
• Completed 2,000+ artificial intelligence data rows to ensure high-quality training of new models. • Collaborated cross-functionally regularly to redefine quality standards for stronger brand alignment. • Develop practical frameworks and detailed use-case guides for effectively deploying AI tools.
Marketing And Web Development Contractor
Stride, Inc.2024 – 2024
• Developed a 40-page WordPress Editor’s Guide for K12 school administrators, including a video series. • Managed various social channels for two schools, achieving 100%+ increase in engagement. • Conducted content QA, web migration authoring (AEM to WordPress), and YoastSEO updates.
Founder & Creative Entrepreneur
Folkishness2020 – 2024
• Launched a small stained glass e-commerce business generating $10,000+ in profit annually. • Built an audience of 50,000+ views through YouTube, TikTok, Instagram, and Facebook. • Earned a 5-star customer rating with 40+ reviews by building strong relationships and loyal customers.
Social Media Marketing Intern
BNDR2019 – 2019
• Performed data entry duties by adding and updating artist data for marketing initiatives. • Conducted market research identifying emerging trends & top talent and created Tableau dashboards. • Developed standardized talent communication documentation, increasing talent outreach by 12%.
Temporary Associate
TERRA Staffing Group2018 – 2019
• Assisted with customer service as an email chat assistant, answering questions and resolving issues for clients. • Handled data entry projects for about six months, making sure information was accurate and kept up to date. •Supported order fulfillment, printed invoices, and followed up with customers regarding their orders during a three-month placement. •Worked on several assignments through TERRA, getting hands-on experience in different office roles and helping teams complete projects on time.
Brand Associate
Old Navy2017 – 2018
• Provided friendly, fast, and reliable service on the sales floor and in the fitting room, consistently meeting Old Navy’s customer experience standards. • Maintained brand presentation through daily merchandising, folding, signage updates, and replenishment to drive a clean and organized shopping environment. • Supported store operations including shipment processing, markdowns, and opening/closing procedures in a collaborative team setting.
Seasonal Sales Associate
Nordstrom2015 – 2016
• Delivered exceptional customer service in a high-volume retail environment, engaging guests with product knowledge and creating a welcoming, luxury shopping experience. • Promoted seasonal chocolate collections and upsold confections through taste education and storytelling, driving sales and building customer loyalty. • Maintained product presentation and cleanliness standards per food safety regulations, while coordinating with the team to manage restocks and inventory flow efficiently.
Education
Bachelor of Business Administration - BBA
Western Governors University2023
- Certification(s): ASW Cloud DevOps ASW Cloud Security Azure Cloud DevOps Azure Cloud Security Business Analytics Advanced Data Modeling Accounting
Associate of Science - AS
Seattle Central CollegeCoursework: Psychology, Child Psychology, Medical Anthropology, Human Genetics, Biochemistry, Python