Sarah Welsh

As a freelance graphic designer, I have experience in creating visual concepts with the use of multiple computer software such as Adobe Photoshop, Adobe Illustrator, and InDesign. The services I have provided in the past and am able to provide in the future include, but are not limited to: • Logo design • Flyer, poster, web, pamphlet, etc..., design • Illustrations • Developing overall layouts and visual designs To further my freelance services, I have a formal education in fine arts and consistently create commisioned pieces utilizing traditional, non-digital platforms and mediums.

• Casper's Company Franchise Group • Created new packaging concepts in order to communicate and increase the volume of millennial consumers • Developed promotional materials to be utilized through both digital and traditional channels in order to increase a social media following, awareness, and repeat visits, therefore, increased ROI • Specifically focused on how McDonald's could engage and convert educated and more affluent millennial • Followed strict brand guidelines and met the close-set deadlines • Presented information strategically in order to articulate information and combat the negative brand perception

• Analyzed demographic and lifestyle trends increasing marketing precision and higher ROI • Managed and scouted location opportunities • Conveyed information effectively to various stakeholders increasing the volume of returning customers and a large increase in sales • Provided feedback and developed innovative new ways to adapt, promote, and generate brand recognition resulting in increased customer demand • Assisted outdoor events start-up in increasing sales and restructuring the business model • Increased brand awareness using guerrilla marketing and digital communications • Participated in marketing brainstorming sessions

• Assist with capturing and analyzing social media metrics/Capitalize on trends through our social media accounts • Participating in online outreach and promotion • Monitor analytics with social media team to identify viable ideas • Create engaging blog and social media content • Assist in the general distribution of promotions and media alerts • Provide content creation for all of our company social media accounts, including organizing cross-platform content strategies • Develop new social media campaigns, considering our clients’ needs and their specific industry • Perform research into our clients’ industries and provide actionable tips and advice for expanding their knowledge in the real estate industry

• Administrate the creation and publishing of relevant, original, high-quality content • Create a regular publishing schedule • Promote content through social advertising • Communicate a company's message on different platforms • Setting up and optimizing company pages within each social media platform

• Create media alerts and press releases for museum events • Produce content for all of the company's social media accounts, using applications such as Buffer (Facebook/ Twitter), and ConstantContact (emails) • Monitor social channels for trending news, and ideas • Create museum flyers, brochures, and graphics for publics • Assist with capturing and analyzing social media content and posts