Peter J Bacon

As the Marketing Manager, my main activities include: • Leading a 360-degree sports marketing and racing program which includes; key partnerships (moto America and American Flat Track), pro racer contracts, at-track support, rider appearances, content planning, product R&D, and an amateur rider support program. • Strategically planning, designing and executing experiential activations at 25+ key events, races, and tradeshows throughout North America per year that focus on specific products and innovative technologies. • Monitoring all marketing programs, campaigns and promotions across various channels including; email marketing, social media, online and print ad placements, and co-branding with partners. • Creating and maintaining relationships with endemic and non-endemic media, influencers, and high-profile individuals that help grow brand awareness in North America. • Managing the Public Relations team whose primary objectives include; product placement, media launches, interviews, and outside-the-box activations that help tell the deep history of both the Dainese and AGV brands. • Oversee regional retail marketing plans that are catered to 8 different Dainese Stores throughout the United States (OC, SF, LA, NYC, ORL, CHI, SEA, LV). • Optimizing processes to ensure programs are executed on strategy, on time, on budget and aligned with a well-defined seasonal Go-To-Market strategy.