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Freelance Graphic Designer

Creative & Design

Online Portfolio:  https://sarahwelshdesign.com

This past May I graduated from the University of Tampa with Magna Cum Laude honors, earning a B.A. in Advertising and Public Relations with a minor in Marketing.  I have professional associations with the American Marketing Association as well as having established my own freelance graphic design and marketing company.  Through this, I have had the opportunity to work with established companies and build my own client base.  I have previously studied graphic design at the West Suffolk College, affiliated with the University of the Arts London.

My formal schooling in fine art, marketing, and advertising combined with experience in various computer software, such as Adobe Illustrator, Adobe Photoshop, and InDesign, allows me to create visual concepts to communicate ideas to inform, enthuse, and captivate customers. This, paired with an entrepreneurial spirit, compelled me to begin freelancing as a graphic artist. I’ve used my skills to help bloggers, existing small businesses, and start-up hopefuls develop graphic content that appeals to their desired audiences, at an affordable price point. I wish to further pursue this as a career.

As a freelance graphic designer, I have experience in creating visual concepts with the use of multiple computer software such as Adobe Photoshop, Adobe Illustrator, and InDesign.

The services I have provided in the past and am able to provide in the future include, but are not limited to:
• Logo design
• Flyer, poster, web, pamphlet, etc..., design
• Illustrations
• Developing overall layouts and visual designs

To further my freelance services, I have a formal education in fine arts and consistently create commisioned pieces utilizing traditional, non-digital platforms and mediums.

• Casper's Company Franchise Group
•  Created new packaging concepts in order to communicate and increase the volume of millennial consumers
•  Developed promotional materials to be utilized through both digital and traditional channels in order to increase a social media following, awareness, and repeat visits, therefore, increased ROI
•  Specifically focused on how McDonald's could engage and convert educated and more affluent millennial
•  Followed strict brand guidelines and met the close-set deadlines 
•  Presented information strategically in order to articulate information and combat the negative brand perception

Head of Graphic Design

• Analyzed demographic and lifestyle trends increasing marketing precision and higher ROI
• Managed and scouted location opportunities
• Conveyed information effectively to various stakeholders increasing the volume of returning customers and a large increase in sales
• Provided feedback and developed innovative new ways to adapt, promote, and generate brand recognition resulting in increased customer demand
• Assisted outdoor events start-up in increasing sales and restructuring the business model
• Increased brand awareness using guerrilla marketing and digital communications
• Participated in marketing brainstorming sessions

Marketing & Events Associate

• Assist with capturing and analyzing social media metrics/Capitalize on trends through our social media accounts
• Participating in online outreach and promotion
• Monitor analytics with social media team to identify viable ideas
• Create engaging blog and social media content
• Assist in the general distribution of promotions and media alerts
• Provide content creation for all of our company social media accounts, including organizing cross-platform content strategies
• Develop new social media campaigns, considering our clients’ needs and their specific industry
• Perform research into our clients’ industries and provide actionable tips and advice for expanding their knowledge in the real estate industry

Marketing, Design, & Social Media Management Intern

• Administrate the creation and publishing of relevant, original, high-quality content
•  Create a regular publishing schedule
•  Promote content through social advertising
•  Communicate a company's message on different platforms
•  Setting up and optimizing company pages within each social media platform

Marketing & Social Media Management Intern

• Create media alerts and press releases for museum events
• Produce content for all of the company's social media accounts, using applications such as Buffer (Facebook/ Twitter), and ConstantContact (emails)
• Monitor social channels for trending news, and ideas
• Create museum flyers, brochures, and graphics for publics
• Assist with capturing and analyzing social media content and posts

Sarah Welsh is a Freelance Graphic Designer at Sarah Welsh Design in Greater Los Angeles Area, CA.

Sarah Welsh

Sarah Welsh

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