Sander Wyjad
Organizational Leadership · deuter USA
Longmont, CO
In My Own Words
Proven leader in the outdoor industry with expertise in business growth, international operations, and team leadership. Successfully achieved aggressive sales targets and streamlined operations, resulting in increased profits and customer satisfaction. Skilled in inventory management, budget planning, and cross-functional team collaboration.
Work Experience

Director Of Operations
Elevate Outdoor Collective2019 – 2024
• Directed assembly, inventory, and warehouse operations for a Colorado-based electronics manufacturing facility. • Developed and executed manufacturing schedules for 35,000 avalanche transceivers annually to meet global sales demands. • Implemented daily cycle count systems and established new standards for global inventory audits, ensuring accuracy and compliance. • Streamlined global inventory management and forecasting to align with yearly sales goals and growth targets. • Enhanced demand planning and purchasing processes by introducing realistic and data-driven forecasting models.
Customer Service Manager
Elevate Outdoor Collective2012 – 2019
• Streamlined processes in the customer service and e-commerce teams, improving efficiency and daily operations. • Automated communication workflows using CRM systems, enhancing customer experience and reducing response times. • Collaborated with parent company brands to drive portfolio growth through targeted e-commerce strategies. • Spearheaded marketing initiatives in the motorized sled industry, capturing 50% of the wholesale market share. • Led global analytics efforts as the BCA brand lead, ensuring all sales channels achieved targets with accurate data insights. • Directed the establishment of international warehouses in BC, Canada, and Salzburg, Austria, boosting regional sales growth.
E-commerce Manager, Subsidiary Manager
Backcountry Access, Inc.2006 – 2012
• Achieved 7–12% annual growth in e-commerce sales through data-driven marketing strategies and aggressive sales initiatives. • Played a pivotal role in updating CRM systems, enhancing e-commerce performance and customer data tracking capabilities. • Consistently exceeded year-over-year sales growth targets, maintaining a standard 7% growth benchmark across all categories. • Managed global inventory movements strategically to ensure market readiness and meet ambitious sales objectives. • Launched an innovative customer upgrade program, generating over $500K in additional annual revenue.
Customer Service Representative
Backcountry Access, Inc.2003 – 2006
• Managed key B2B accounts, including REI, Cabela’s, EMS, Scheels, Backcountry.com, and Arctic Cat, representing 75% of total B2B sales. • Oversaw wholesale and e-commerce order processing for the US and Canadian markets, ensuring timely and accurate fulfillment. • Cultivated strong relationships with retail B2B partners, driving consistent sales growth and long-term collaboration. • Handled billing for international subsidiaries and coordinated shipping and customs logistics to streamline global operations.
Ski Tech / Hard Goods Buyer
Mountain Sports2001 – 2003
• Negotiated purchasing agreements with leading ski industry suppliers, including K2, Black Diamond, and Atomic, securing favorable terms. • Managed preseason stock procurement and maintained inventory levels for telemark and cross-country ski equipment. • Oversaw the consumer-facing rental program, ensuring compliance with legal indemnification processes in collaboration with brand partners.
Cafe Manager
Häagen-Dazs Shoppe Company, Inc2000 – 2001
• Contributed to the successful launch of a new store within an existing establishment by leveraging extensive food and beverage industry expertise. • Designed menus, created recipes, and established product quality standards to ensure a high-quality customer experience. • Conducted interviews and evaluated job applicants, assembling a skilled and cohesive team. • Coordinated sales promotion activities to drive awareness and engagement. • Built a loyal customer base, leading to significant and sustained sales growth.
Snow Maker / Snowcat Operator
Mammoth Mountain Ski Area1999 – 2000
• Led graveyard crew operations, managing high-pressure air and water lines, snow guns, and snowmobile repairs while executing daily operational plans. • Maintained and groomed trails to ensure optimal snow conditions and safety. • Contributed to the development of the Unbound Terrain Park and played a key role in launching the first-ever Gravity Games.
Snow Making Crew Leader
Mt Buller - Buller Ski Lifts1999 – 1999
• Led graveyard crew, overseeing the operation of high-pressure air and water lines, snow guns, and snowmobile repairs while executing daily operational plans.
Snow Maker
Vail Resorts1998 – 1999
• Led graveyard crew, managing high-pressure air and water lines, snow guns, and snowmobile repairs. • Maintained and groomed trails to ensure optimal conditions. • Set up slalom and downhill courses and groomed trails for the FIS World Championships.
Banquet Captain
Hyatt Regency Beaver Creek1995 – 1998
• Coordinated banquets, handling menu planning, course preparation, room setup, and special requests to ensure seamless events. • Managed food preparation timing to align with kitchen operations and service flow. • Studied culinary arts and restaurant management to enhance operational expertise. • Recruited, hired, and trained banquet service employees and interns, ensuring high service standards.




