Samer Khudairi
Marketing Manager · Amazon
United States, MA
In My Own Words
I find ease in forging new paths and leading content creation in the fields of music, design, food+bev, and the action sports industry. I have worked in international publications as both a multimedia journalist and social media manager. A problem solver and team player, with a passion for content and the art of storytelling.
Work Experience
Journalist
Freelance2015 – Present
Award-winning Freelance Journalist currently writing on food/beverage and community. Bylines include: Adweek, Wine Enthusiast, VinePair, Good Beer Hunting, Eater, Craft Beer & Brewing Magazine, HopCulture, Pellicle, and DigBoston.
Marketing Manager - Mikkeller San Diego
Mikkeller2021 – 2023
-Manage Marketing for Regional, National, and Global presence of Mikkeller San Diego -Oversee Newsletter, Social Marketing, Community Management, Copy, Design Direction, Photography, Web Maintenance, Webshop/E-comm (Shopify, Amazon), Retail and Event support, Sales Marketing, and Press. -Support Marketing for 3 California Retail Locations as well as internal Marketing efforts -Senior Team Leader in developing sustainable community culture and manage marketing team -Assist in product development, collaborations, and production material -Provide point of sales materials for global team -Develop programming for releases from scale of draft-only to partnerships such as HBO, Game of Thrones
Marketing Manager
Gupta Media2019 – 2019
-Implemented new Branding initiative throughout company internally and publicly (In-House assets, Social Channels, etc.) -Managed new website launch as well as provided content and copy -Content Creator, PR, and Internal Marketing
Launch Marketing Coordinator (BKBX)
Brooklyn Boulders2019 – 2019
-Ensure strategic vision through the implementation of launch initiatives. -Support all facets of launch including digital marketing (social media, digital ad buys, and email), guerilla marketing efforts, events support, content development, and design/build. -Create brand impressions and generate leads in collaboration between the Launch Director, National Marketing Manager, Email Marketing Manager, and Digital Coordinator, in addition to other members of the Brooklyn Boulders Marketing Team.
BKBX is a new fitness and human performance experiential concept called an Adventure Training Center built by Brooklyn Boulders, an established rock climbing and adventure lifestyle company with locations in New York City, Boston and Chicago.
Digital Marketing Manager
Jack's Abby Craft Lagers2017 – 2019
-Led and Managed all Content and Community Management on Social Channels for both Jack's Abby and Springdale Beer (Facebook, Instagram, Instagram Stories, Twitter (and Beer Hall Twitter), Untappd, Email Marketing, and LinkedIn) -Managed Website content (WP) and updates for both Jack's Abby and Springdale (including webstore (Shopify) photography and logistics). -Produced, Curated, and Scheduled all Content (photography and digital creative), as well as, managed external partners/relations/public relations. -Assisted in Marketing material and creative collateral for Brand and accounts, including promotion of public events and festivals. -Participated in Sales and Marketing strategies for Brand Positioning and development.
Contributing Photography Editor
Juxtapoz Magazine2016 – 2017
-Contributing editor on the topic of Contemporary Photography and on-the-ground photographer for art events.
Juxtapoz is the leading Arts & Culture Magazine created in 1994 to help define and celebrate urban alternative and underground contemporary art. Distributed in both print and online.
Manager, Social & Content Systems
Arnold Worldwide2016 – 2016
-Digital Strategist and Manager for Client - developing content aligning to Brand positioning. -Created narratives and storylines during transitional period of Brand relaunch. -Worked closely with Creative team to deliver social content posts.
Online Editor and Social Media Manager at BS Magazine
Kids in the Kitchen2014 – 2016
-Contributor to both print and online sectors of magazine. -Community/Content Manager for Social Channels. -Conducted numerous interviews with musicians and artists. -Content Manager responsible for scheduling articles, managing photographers, writers, and interviews at Roskilde Festival, Vanguard, Stella Polaris, and New Note (2014), + Roskilde 2015, 2016.
We spot, showcase and elevate fresh talent, and pay homage to the veterans who shape our subcultures; providing insight into stuff we like including photography, fashion, skate and snow, design, music and everyday nonsense. This is all packaged in a high quality print publication that is easy on the eye and light on the heart.
Architecture Contributor
The Murmur2014 – 2016
Online contributor on the topic of contemporary Danish architecture at The Murmur; a free English-language monthly newspaper written for an internationally minded audience. Based in Copenhagen, the Murmur serves as a source of insightful, alternative journalism about Danish issues as well as international trends and developments that affect Denmark.
Associate
Witchsy2016 – 2016
Creative consultant and design manager for artist curated e-commerce site.
Associate, Creative Content/Digital Media
Curateurs Inc.2015 – 2015
Assisted in Video Production, Content Creation, and Travel Management. Content showcasing stylistic choices of celebrities and musicians. By Greg Selkoe and Paul Q. Judge.
Associate Writer/Content Intern
YORK Athletics Mfg.2015 – 2015
Participated on Design Reviews, Launch, Marketing Meetings, Production Assistant.
Architecture Editor and Social Media Manager
designboom2014 – 2014
-Monitored audience growth rate and reach for over 100k daily subscribers. -Tracked engagement rates and Community Manager for social media platforms including Twitter, Facebook, Google+, Pinterest, and Tumblr. -Managed analytics for visitor frequency and activity. -Scheduled periodicals for online newsletter. -Delivered numerous articles for architecture and design sectors of magazine.
Architecture and Design Program Assistant
DIS – Danish Institute for Study Abroad2012 – 2013
-Senior team leader responsible for leading multiple projects, including course and program development, marketing, graphic design, and event planning. -Primary interface to 50-person staff and academic liaison to international university students; acts as resource for department initiatives, as well as a cultural interpreter on industry, country, and consumer trends in architecture, lifestyle, and design. -Oversaw study tours, including planning, training, and leading more than 30 educational and social events in 8 countries. -Worked very closely with program and content directors, as well as Institute’s finance, IT, library, facilities, and Web teams to manage and execute diverse programs for up to 1000 participants.
Graphic Intern
Karmaloop.com2012 – 2012
Graphic design and web development services included photo shoot support, helping re-launch flash-sales site, and creating illustrative/photo site banners. Assisted with curating, purchase orders, sales analysis, and marketing.
Internship
Karim Rashid Inc.2005 – 2005
Assisted industrial design team’s day-to-day activities across multiple projects, including photo shoots, daily planning meetings, in-store events, new product development, and branding/color/layout/printing concepts.
