Polly Feyereisn

Polly Feyereisn

Director of Merchandise Operations at West Marine

Aptos, CA

In My Own Words

Expertise in category development and planning with the ability to work cross functionally to drive results. I'm a fast learner and quick to adapt to changing priorities.

Work Experience

Director of Merchandise Operations

West Marine

2023 – Present

Director Merchandise Operations. Responsible for the data integrity/merchandise operations team, special orders team and merchandise reporting team. ● Build an inventory flow plan that aligns with VP of Planning and Inventory targets and finance budgets. ● Work with Cross functional teams to onboard a new replenishment and forecasting system in 9 months. Created the base platform for a PIM. ● Project manager of the team that launched a dropship program through CommerceHub. ● Collaborate with store operations, category managers, warehouse teams and logistics to develop solutions to control inventory and drive sales.

Senior Manager Merchandise Operations

West Marine

2022 – 2023

Work cross functionally to onboard new systems and tools for the merchandise team. Manage the merchandise operations team that maintain data integrity of all products.

Senior Merchandise Planner

West Marine

2022 – 2022

Multi department merchandise planner. Created and maintained forecasts and open to buy. Trained new planners and provided guidance to the planning team on projects and open to buy.

Merchandise Planner

West Marine

2018 – 2022

Responsible for the planning of 4 core departments across retail, wholesale and ecommerce platforms. Managed roughly 150 domestic and international vendor relationships. Handled Open to buy discussions and business growth while maintaining inventory to hit turn goals.

Stroller Strides and Stroller Barre Instructor and Run Club lead

Fit4Mom

2015 – 2019

Teach group fitness lessons to pregnant women and new moms.

Create an 8 week training plan for participants to complete a 5k or 10k running race. Work with participants throughout the 8 weeks to tailor the plan to their needs and help them achieve their goals.

Replenishment Analyst

West Marine

2018 – 2018

Associate Category Manager

Spiraledge, Inc

2012 – 2018

Online retailer for swim, triathlon, cycling, running, yoga, water polo and surf gear. Associate Category Manager for Triathlon, Cycling and Running. Manage roughly 50,000+ SKUs from 30+ vendors Work with Marketing to promote products through E-mail blasts and social media See product through entire life cycle of onboarding to our site to phasing out to get ready for the next season Forecast and place prebook orders, place at once orders to support sales Work in JIRA with inventory and AP to reconcile shipping and pricing discrepancies

Volunteer

Copper's Dream Animal Rescue

2011 – 2012

Copper's Dream Animal Rescue focuses its work on pulling dogs from high kill shelters like Bakersfield, where 50% of the 500 new dogs taken in every week are put down. We spay and neuter these animals, get them up to date on vaccinations, and then house them until loving, permanent homes can be found. To learn more or donate, visit: www.coppersdream.org. I help post adds on Craigslist for adoptable dogs as well as spread the word on facebook about adoption events and Copper's dream

Purchasing Specialist

Santa Cruz Biotechnology

2007 – 2012

Online retailer of antibodies, lab ware, chemicals and animal health care products. Santa Cruz Biotechnology caters to research facilities around the world. Develop and maintained inventory for a labware and animal health care line. Add new products based on market demand. Previous positions: Licensing Coordinator: Researched and negotiated deals for new antibodies and chemicals to add to product line. Payroll Coordinator: Processed Payroll for two domestic locations and 1 international location Human Resources Coordinator: Recruited for open positions. Processed New Hire Paperwork, handled benefits administration.

Office/Floor Manager

Mother's Tavern

2004 – 2007

Busy restaurant/bar in a college town Direct monthly meetings for floor staff, create weekly floor schedules Manage on-site private parties, negotiating costs, creating menus and coordinating staff needs Hire new employees for the floor staff and process paperwork for all new employees Process payroll for 30+ employees Previous positions: Bartender, Server, Busser and Hostess

Education

Skills

Team ManagementProgram ManagementAttention to DetailProject ManagementMerchandisingMerchandise PlanningAssortmentAnalytical SkillsProblem SolvingOral CommunicationKey Performance IndicatorsForecastingDemand PlanningSAPExcelFilemaker ProPurchasingMacPayrollInventory ManagementEvent ManagementProduct ManagementMicrosoft OfficeSupply ChainCustomer ServiceADP PayrollHuman ResourcesLicensingSwimmingCyclingRunningTravel PlanningTriathlonCpr CertifiedFirst AidEvent PlanningProduct DevelopmentProcurementMicrosoft ExcelRetailManagementFileMakerJIRAE-commerceGoogle AnalyticsSmall Business MarketingMobile MarketingSearch Engine Optimization (SEO)SalesTime Management

Industries

BikeLifestyleOutdoorRunSwimTriathlonHealth & Fitness

Connections

Companies I Follow

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