Nashona Haldane
Marketing Director · Turn 14 Distrubtion
Portland, OR
In My Own Words
As a creative/marketing extraordinaire, my passion is to develop concepts, ideas, and visual language with depth and texture, the kind of work that moves people. I am enthusiastic, and motivated and strive to be an integral part of any industry. In short, I use my creative mindset to maximize results.
I'm dependable, tenacious, and friendly, with a rock-solid work ethic, and a great sense of humor. I have mastered many responsibilities, including managing and mentoring design & marketing teams, overseeing contractors/freelancers, and creating effective and energetic design solutions and marketing campaigns. My experience also includes maintaining and creating web content, managing corporate branding strategies, social media management, and adapting quickly to whatever is thrown at me.
I have extensive experience designing digital and printed material such as creating catalogs from the ground up, which includes concept, production, and management. I love to design and enjoy the design world and other people and positions within it.
Work Experience
Marketing Director
Power Automedia2022 – 2024
Omnichannel Sales Material Management: Lead the development and management of all sales printed/digital materials, including annual media kits, ensuring alignment with brand messaging and objectives while adhering to budget constraints.
Marketing Campaign Orchestration: Strategize and execute printed marketing campaigns to seamlessly align with brand messaging and objectives. Oversee omnichannel marketing efforts across email campaigns, social media advertising, client retention communications, and website maintenance.
Marketing Strategy Development: Drive the overall marketing strategy, including budget allocation and KPI measurement, to achieve current sales growth objectives. Continuously analyze market trends and consumer behavior to optimize strategies and tactics.
Brand Image Maintenance: Maintain brand image and consistency across all marketing channels and materials. Provide support for current consumer marketing initiatives to enhance brand perception and customer engagement.
Special Project Leadership: Spearhead special projects, such as automotive event marketing (e.g., Mustang Week) and trade show booth design and execution, to deliver impactful results and enhance brand visibility within target markets.
Marketing and Creative Director
JMS Performance Group2020 – 2022
Accomplished a comprehensive creative and marketing rebrand to drive sales and enhance market positioning within the automotive aftermarket segment.
Initiated the conceptualization and implementation of a full-scale rebranding initiative, resulting in significant improvements in sales performance and heightened market perception within the automotive aftermarket industry.
Developed and executed comprehensive brand communication strategies and omnichannel marketing campaigns aligned with organizational objectives, effectively driving brand awareness and customer engagement.
Enhanced product marketability and profitability through meticulous market research, identification of lucrative opportunities, and strategic capitalization on emerging market trends.
Demonstrated adept project management skills in the creation of compelling marketing materials and campaigns that fostered a cohesive and memorable customer experience across all touchpoints.
Led the enhancement of product packaging and orchestrated the seamless integration of new product developments into both digital and physical platforms, including website enhancements and trade show presentations.
Directed and supervised the development of engaging creative content, ensuring alignment with brand identity and values while captivating target audiences effectively.
Provided visionary leadership in determining the overall creative direction and aesthetic of brands, ensuring consistency in brand management and reinforcing brand identity across all channels.
Marketing Manager
Derive Systems (SCT Performance & Bully Dog Technology)2018 – 2020
Directed and oversaw the development of creative content (photos/ videos/graphics) that built the library of assets to be deployed through multiple channels. Led overall creative direction and aesthetic of brands for a team of 5, ensuring consistent brand management. Reviewed and approved photography, and graphics developed by other staff members. Created, produced, and edited compelling content that supported various marketing channels to attract, nurture, and retain audiences. Point person for ongoing marketing activities, ensuring that internals teams were empowered within the organization, with available materials, and ready communication. Developed, implemented, and monitored systems, budgets, and procedures necessary for the smooth operation of the marketing and communications function. Events & Sponsorship: Represented SCT and Bully Dog at enthusiast marketing events, interacted and, conveyed the value of, and generated enthusiasm for the automotive technology products. Managed a 300+ person sponsorship program which included working with both professional athletes, organizations, and influencers. Fostered old and built new relationships. Developed and refined the short and long-term influencer engagement strategy. Managed event planning, including logistics, collateral creation, coordination with vendors, and onsite support. Social Media: Formulated, created, and executed on a strategic social media plan, including posting videos, photos, and written copy on social channels. Tracked and analyzed all outreach performance, content, conversion rates to estimate ROI, and advise on best strategies. Monitored, tracked, and shared new digital and social trends, tools, and platforms to connect with brand strategies. Utilized social listening tools/platforms to measure influencer activity. Developed recommendations informed by consumer insights, KPIs, and industry landscape.
Creative / Marketing Director
Motorfist - Arctic Cat, a Textron Specialized Vehicles Brand2014 – 2018
Propose and facilitate the translation of marketing objectives into creative strategies, designs, and plans. Manage creative concepts and design, collateral development, copywriting and publications. Lead the design team in the implementation of all graphics and signage. Collaborate with multiple stakeholders (sales, production, customers) on creative concepts and ensure brand/design consistency. Manage social media marketing and identity. Establish design templates for repeat/expedited implementation of design concepts. Product design for casual apparel line. Maintain brand identity, while growing and diversifying messages and communications. Mentor, supervise and proof the work of design team. Prepare files for print production and liaise with print vendors or customers to discuss project specifications. Work closely with other department managers to adhere to a fast-paced design and production schedules all while keeping up-to-date on industry trends, new design/production techniques.
Catalog Design Supervisor
Motorcycle Superstore - MAG Retail & Content Groups2004 – 2014
Produced, designed, developed and supervised production team. Responsible for ensuring timely delivery of all catalog assets to the catalog production team which required effective communication with sales, promotions, merchandising, outside vendors and advertisers. Handled all tasks of Graphic Design (see below) Sr. Graphic Designer Projects ranged from designing and developing media kits and promotional pieces to online marketing/branding campaigns, event collateral, sweepstakes pages, art directing photo shoots, in-book sections, custom web pages, business cards, stationery, email blasts and advertorials for a leading online retailer of motorcycle apparel and online motorcycle magazine.
Art Director / Production Manager
Matrix Digital Media Inc2001 – 2004
Duties included: designing graphic layouts for numerous websites, as well as backend (hand code HTML) programming. Supervising and managing the design, marketing, client interaction and advanced programming departments, overseeing a team of six. Print work included the redesign of the current identity of Matrix Digital Media Inc., as well as their sister brand: Digital Delivery. Developed creative ads for both. I designed and managed the company's site as well as many client sites. Additionally, I was in charge of maintaining the monthly billing, project/task assignment and past job/files, which included organization of all work completed and in progress for the company.
Education
Projects
Catalog Design
Catalog Design for Motorfist, a snowmobile apparel company.
Catalog Design
Catalog design for an automotive aftermarket (tuning) product
Packaging Design
New package design for an automotive aftermarket product
Catalog Deisgn
Product catalogs for an automotive aftermarket product
Web Design
Website revamp with new copy, layout, and design.
Magalog
Magalog concept, creation, layout, design, management for a Motorcycle Digital title and E-commerce store.
Web Design
Website revamp with new copy, layout, and design.
Non-profit Project
Website creation
Printed Media Kit
Printed media kit for a media agency in the Automotive Aftermarket
Event Marketing
Even marketing, design, planning
Printed and Digital Flyers
Automotive Aftermarket product sales and marketing collateral
