Matthew Obrero
Digital Marketing Designer · CCS / Daddies Board Shop
Portland, ORIn My Own Words
Matthew Ross Obrero is a Graphic Designer working in the field of Apparel and Marketing. 10 years of formal art training across various disciplines laid the foundation for his 4 years of design work in-house at both a burgeoning lifestyle brand and a popular skate e-commerce retailer working with brands such as Nike SB, Adidas, Vans, and Volcom. He is interested in continuing to work in fashion, where he feels his experience and passion for apparel can best contribute to a creative team. View my design portfolio at www.matthewrossobrero.com.
Work Experience
Digital Marketing Designer
CCS / Daddies Board Shop2015 – 2017
The primary duties between both CCS & Daddies were to create marketing assets to help promote and elevate the brands (such as Nike SB, Adidas, Vans, and Volcom) and products carried. Designed over 350 banners for web and produced over 300 emails, and was also responsible for various assets for social, print ads, and editorial content deliverables for the web version of the CCS catalog.
Creative Art Director / Apparel Designer
STRATA Clothing2014 – 2015
As Creative Art Director: Contributed to growth of Strata from a local presence to nationally recognized apparel brand by building the framework for the creative team. Lead the team through concept and creation of all marketing assets for both digital and print, strengthened brand identity, directed photographic imagery, and constructed seasonal lookbooks.
As Apparel Designer: Responsible for designing patterns and graphics for apparel and accessories, helped explore new cuts and styles, built garment templates, and set up tech packs for sourcing and production.
Graphic Production Artist
Fresh Screen Prints2014 – 2015
Responsible for designing original artwork for a wide range of screen printing clients, rendering existing artwork, created sample proofs and halftone separations, designated Pantones, and prepped transparency films for screen production.
Freelance Artist / Graphic Designer
Freelance2012 – 2014
During my years in college, I produced client work for variety of artists, businesses, and brands around the Greater Jacksonville area. The work consisted of branding, photography, and promotion in terms of developing creative imagery and ad campaign concepts.
Student Photo Lab Assistant
University of North Florida2013 – 2013
Maintained digital and analog labs, facilities, and photographic studio. Assisted students in photographic operations and processes.
Education
Bachelor of Fine Arts (BFA), Photography
University of North Florida2011 – 2013
Bachelor of Fine Arts (BFA), Photography