Yesenia DelRio
Account Coordinator · Verde Brand Communications
Portland, OR
In My Own Words
Recent public relations graduate with agency and in-house experience across social media, media relations, and campaign strategy. Currently building on that foundation as a Account Coordinator at Verde Brand Communications, where I support passion-driven brands in the outdoor and active lifestyle markets.
I’m passionate about telling stories that connect, whether it’s through compelling content, strategic planning, or community engagement. My experience spans media relations, creative development, and cross-functional collaboration. I bring curiosity, adaptability, and a digital-first mindset to every team I join.
Work Experience
Public Relations Intern
Maxwell2025 – 2025
Industries: CPG, wellness, food and beverage, and hospitality. * Support multiple client teams in executing PR campaigns, media relations, and influencer outreach. * Monitor editorial and social media coverage, identify relevant trends, and flag timely opportunities for media engagement. * Craft timely and tailored media pitches to secure coverage across local, regional, and national outlets. * Maintain and build curated contact lists; coordinate influencer and media mailings for campaign support.
Special Sections Social Media Coordinator
Emerald Media Group2024 – 2025
Managed the Special Sections Instagram to amplify student journalism, boost engagement, and establish a consistent digital presence.
Media Relations Coordinator
Abbott2025 – 2025
For my capstone campaigns course (JCOM 471), in a team of 5, I collaborated with Abbott and the Big Ten Conference to execute the We Give Blood campaign at the University of Oregon, part of a nationwide competition to address the worst blood shortage in 20 years. Spearheaded student outreach and strategic media engagement to raise awareness, increase participation, and connect the drive to local impact.
* Pitched and secured promotional opportunities with Daily Emerald. * Created and executed ad placements, story pitches, and mockups to enhance visibility and emotional connection. * Developed targeted messaging and campaign collateral that centered on community stories and student action. * Helped position UO as a competitive force despite a late start in the campaign due to the academic calendar.
Public Relations Intern
Verve Northwest Communications2025 – 2025
Supported diverse clients across healthcare, performing arts, and wildfire suppression, strengthening skills in media relations, digital communications, and agency collaboration.
Account Executive
Allen Hall Public Relations2024 – 2025
Client: Webfoot Bar & Grill * Collaborated with a team of five to rebrand the client’s Instagram by developing a comprehensive brand kit, including updated colors, fonts, and tone of voice. * Planned and conducted staged and live photoshoots; capturing both branded and candid content during business hours to authentically showcase the atmosphere, food, and community vibe. * Created and scheduled branded content using Planoly, aligning posts with client promotions and events. * Worked directly with the client to align brand goals and messaging with campaign content.
Allen Hall Public Relations (AHPR) is one of the largest nationally affiliated, student-run public relations firms in the United States. AHPR is operated by students at the University of Oregon School of Journalism & Communication as a for-credit course—hands-on learning experience.
Marketing Intern
Bremik Construction2024 – 2024
Supported the in-house marketing team in developing internal and external communications aligned with Bremik’s brand identity, helping maintain consistent messaging across platforms.
Community Assistant
American Campus Communities2022 – 2024
* Managed and updated the company marketing database via Salesforce with relevant information regarding prospects and community marketing projects * Generated content creation sessions by developing a strategic plan fostering creativity and achieving successful project outcomes through effective team coordination * Generated over $600,000 in sales through residential leasing * Achieved Salesperson of the Quarter in the Chachere Region * Achieved Leasing Agent of the Month three times in the Eugene Market
Business ARC Intern
University of Oregon - Charles H. Lundquist College of Business2022 – 2022
* Recruited future Biz-ARC students by making weekly phone calls that allows a friendly environment helpful to retain students in the Lundquist College of Business * Attended weekly meetings while problem-solving with a team to help brainstorm ideas for the future of the Biz-ARC * Served as an ambassador for the Biz ARC to future ARC students * Collaborated with a team creating achieving solutions for Biz ARC community issues relevant to the needs of outgoing and new first year students in the Biz ARC
Reference & Instructional Services Student Assistant
University of Oregon Libraries2021 – 2022
* Served the entire University of Oregon community, other universities, and general public by assisting with any research needs. * Managed different organizational projects in the library with research help team. * Provided informational, directional, and basic reference services at the Research Help Desk in person and over the telephone.
Education
Universidad Autónoma de Querétaro
2023 – 2023
East Union High School
2017 – 2021