Sam Barstow
Co-Founder & President, Forsake · Weyco Group, Inc.
Portland, OR
In My Own Words
I’m a collaborative, hands-on leader with 15 years of experience building Forsake from concept through a strategic acquisition. I take a pragmatic, engineering approach to solving complex problems and have A LOT of experience putting out fires of all kinds. I’ve done everything from answering customer service emails, to sourcing and negotiating with suppliers, to building an operational infrastructure from scratch, to developing and executing sales and marketing strategies. I combine this diverse, hard-earned experience with deep industry knowledge of outdoor and lifestyle markets to drive holistic strategies, forge partnerships, and lead cross-functional teams.
Work Experience
Co-Founder, President & COO
Forsake2010 – 2021
Forsake is for those seeking more freedom and fewer ceilings. We design all-weather footwear for travel and adventure. Our goal is to bring a higher level of versatility to your feet with products that blend outdoor technology, rugged construction, and versatile styling. They’re inspired by the mountains, and fit for every journey.
Our story began in 2009 when two friends left the east coast for snowier pastures in Big Sky, MT and Alta, UT. Jobs were secured, apartments were rented, and skiing powder became a daily pursuit. But life in the mountains doesn’t come without compromise. For starters, it puts a real strain on everyday footwear. Materials tear, feet slip, and your socks get soaked.
We needed a more rugged and reliable pair of sneakers. So, in 2012, we set about making them. We called it Forsake: for Sam and Jake.
