Maddie McClure
Marketing Specialist · Group-A Engineering
Corona, CA
In My Own Words
Digital Marketing Professional with a proven track record of leveraging strategic project management methodologies to drive impactful campaigns and initiatives.
Passionate about delivering innovative solutions and optimizing processes to enhance brand visibility, customer engagement, and overall business performance.
Eager to leverage my experience in developing and executing marketing campaigns, along with the ability to coordinate cross-functional teams and manage timelines, to drive successful projects and achieve business objectives. Committed to delivering high-quality results through effective collaboration, strategic planning, and meticulous attention to detail.
Work Experience
Marketing Specialist
Group-A Engineering2023 – 2025
Executed strategic marketing campaigns aligned with business objectives, increasing audience engagement and lead generation by 40%. Implemented advanced tracking and analytics solutions, improving campaign performance visibility and ROI measurement. Developed audience segmentation strategies using CRM audience activation platforms, improving personalization and engagement.
Account Executive
Garage Team Mazda2022 – 2023
Led a cross-functional team of 7+ members, streamlining workflows and enhancing collaboration, resulting in a 15% increase in campaign efficiency and improved client satisfaction. Provided real-time campaign insights, ensuring optimization strategies were implemented for maximum efficiency. Led reporting initiatives, translating complex advertising metrics into actionable business insights.
Digital Media Manager
Vance & Hines2020 – 2022
Led the development and execution of multi-channel marketing campaigns, resulting in a 20% increase in online sales and 35% growth in social media engagement. Directed digital marketing strategy, overseeing CRM communications and targeted email campaigns to enhance customer retention. Led website and social media optimization efforts, improving user engagement and audience growth.
Social Media Manager
Cangshan Cutlery Company2014 – 2020
Led the development and execution of multi-channel marketing campaigns, resulting in a 20% increase in online sales and 35% growth in social media engagement. Directed digital marketing strategy, overseeing CRM communications and targeted email campaigns to enhance customer retention. Led website and social media optimization efforts, improving user engagement and audience growth.
Education
Bachelor's degree
Western Governors UniversitySkills: Agile Project Management · Leadership · Digital Media · Branding · Google Analytics · Team Management · Project Management · Organization Skills · Content Management · Brand Marketing · Content Strategy · Marketing · Branding & Identity · Consumer Behavior · Digital Marketing · Strategy
Associate's degree
Platt College-Los Angeles2018
Skills: Adobe Creative Suite · Content Strategy · Digital Marketing
